Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 25 Twitter accounts to help you get published. http://ow.ly/f5Hzw How to add a shopping cart discount code to Facebook. http://youtu.be/X0GLGBGW8y0 How to invite your friends to your Pinterest board. http://ow.ly/f6ob8 Pitching a producer or… Read More
Publicity Blog
Speakers, do you still use one-sheets for marketing?
In the speaking industry, one-sheets have been a valuable marketing tool. Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like testimonials, contact information, and a list of clients. Then they give a rough draft to their graphic designer who makes… Read More
Dog Tweets—Fast, easy blog post: Your top 10 tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Fast, easy blog post: Your top 10 tweets from this past week. Example at http://ow.ly/eWU35 Know Thy Enemy: How to deal with tough reporters. http://ow.ly/eSA1b 10 worst (some illegal) mistakes bloggers make when using photos.… Read More
Promote your Facebook page with a look-alike contest
The next time you needed a fun promotion for a new product or service, or an upcoming event, consider a look-alike contest, one of the 35 Ways to Promote Your Facebook Page. Important: You must use a third-party app to run your contest, one of 9 tips for running successful Facebook contests. I love… Read More
How to be an expert in your industry
If you want publicity, it’s a whole lot easier to get it if you’re an expert in your field. When I speak to audiences about the importance of being an expert, I see people start to cringe. They’re paranoid about calling themselves experts and then being “found out” or “uncovered as a fraud.” That’s because… Read More
5 simple ways to promote your Facebook page
Here’s a sneak peek at five tips I’ll be sharing on Thursday when I host the webinar, “35 Ways to Promote Your Facebook Page.” UPDATE on Oct. 30, 2012: : This webinar has been rescheduled for Thursday, Nov. 8, because of the hurricane that has shut down much of the East Coast. You can still… Read More
How clever Dan Poynter promotes his multimedia ebook
It was the subject line of Dan Poynter’s email that caught my attention. When I clicked on it, there he was, smiling, in the cockpit of a plane. I couldn’t help but look out the front window and imagine that I was sitting there next to him and that we were ready to take off. … Read More
7 reasons hotels should respond to bad reviews
That nasty review of your hotel isn’t as bad as the one above, but they still gave you only one star because they found mold on the walls in the bathroom. Or the drunks in the next room carried on all night. Or the surly waitress in your restaurant smelled like cigarette smoke. When you get… Read More
Dog Tweets—6 times you should call a press conference
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 times you should call a press conference. http://ow.ly/evLJC Infogr.am, another cool & free infographics tool (will it put designers out of business?). http://ow.ly/ewiMZ 8 Clever Ways Brands Are Newsjacking the Election for Marketing.… Read More
Let Mari Smith help get your business on track for 2013
Most people know Mari Smith as the Queen of Facebook. Fast Company magazine calls her “The Pied Piper of Social Media.” But her depth of knowledge goes far beyond just those topics. She’s a top-notch business woman who knows that the biggest problem business owners face isn’t their competitors breathing down their necks. It’s time.… Read More