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Publicity Hound Archives

Content Creation

Dog Tweets—Fast, easy blog post: Your top 10 tweets from this past week

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Fast, easy blog post: Your top 10 tweets from this past week. Example at http://ow.ly/eWU35 Know Thy Enemy: How to deal with tough reporters. http://ow.ly/eSA1b 10 worst (some illegal) mistakes bloggers make when using photos.… Read More

Dog Tweets: Top 10 tips for developing blog post ideas

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Top 10 tips for developing blog post ideas. http://ht.ly/dRoFx Love this cheat sheet on various dimensions on Facebook http://ow.ly/dZGeh How the top 10 restaurants use social media to get more sales. [Infographic] http://ow.ly/dYRW2 The differences… Read More

22 income streams for authors, experts, consultants

Authors, experts and consultants who rely only on a handful of revenue streams—such as their books, consulting and speaking engagements—are missing out on lucrative products and services that can create a powerful media empire and get you mountains of free publicity. That’s what Steve Harrison will discuss tomorrow—Thursday, Sept. 27— when he presents the free… Read More

10 worst mistakes bloggers make when using photos

This week’s guest blog post was written by Lesley Ellen Harris, a lawyer, educator and author who has written four books on licensing and copyright issues. Read more about copyright basics at her website at CopyrightLaws.com. Follow her on Twitter at @CopyrightLaws. *      *      *       By Lesley Ellen Harris… Read More

21 spin-off products that tie into your book

Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world. Your book should be a calling card that brings people into your funnel and… Read More

What rich authors know that poor authors don’t

I’ve seen this happen repeatedly and it breaks my heart every time. An author ties up three years of her life and takes out a second mortgage on the house to write, publish, distribute and promote her  book. If the book fails, she fails. And she has nothing to show for it. That’s how poor… Read More

Why guest blogging almost always trumps your own blog

Stop feeling guilty if you aren’t posting to your own blog at least three times a week. Danny Iny says it’s OK—it’s recommended even—that if your own blog isn’t attracting at least 300 visitors a day, you can post only a few times a month and spend the rest of your time pitching and writing… Read More

The difference between a press release and a press kit

This is the latest tip in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. *     *     *  Beginning do-it-yourself publicity seekers make this mistake frequently. They… Read More

How to write a bio that’s fun and intriguing

This is the latest tip in a series of “50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. *     *     *   Some of the most interesting people I know write… Read More

5 reasons I don’t guest blog, and why that’s changing

This is the latest tip in a series of  “50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin.  *     *     * For as much as I preach about the importance of guest blogging, I should be able to… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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