This week’s guest blog post was written by Lesley Ellen Harris, a lawyer, educator and author who has written four books on licensing and copyright issues. Read more about copyright basics at her website at CopyrightLaws.com. Follow her on Twitter at @CopyrightLaws. * * * By Lesley Ellen Harris… Read More
Content Creation
21 spin-off products that tie into your book
Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world. Your book should be a calling card that brings people into your funnel and… Read More
What rich authors know that poor authors don’t
I’ve seen this happen repeatedly and it breaks my heart every time. An author ties up three years of her life and takes out a second mortgage on the house to write, publish, distribute and promote her book. If the book fails, she fails. And she has nothing to show for it. That’s how poor… Read More
Why guest blogging almost always trumps your own blog
Stop feeling guilty if you aren’t posting to your own blog at least three times a week. Danny Iny says it’s OK—it’s recommended even—that if your own blog isn’t attracting at least 300 visitors a day, you can post only a few times a month and spend the rest of your time pitching and writing… Read More
The difference between a press release and a press kit
This is the latest tip in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * Beginning do-it-yourself publicity seekers make this mistake frequently. They… Read More
How to write a bio that’s fun and intriguing
This is the latest tip in a series of “50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * Some of the most interesting people I know write… Read More
5 reasons I don’t guest blog, and why that’s changing
This is the latest tip in a series of “50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. * * * For as much as I preach about the importance of guest blogging, I should be able to… Read More
Dog Tweets—4 tips for writing an effective bio
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 4 tips for writing an effective bio. [Slideshow] http://ow.ly/bzVk0 The industry with the worst websites. [Can you guess which one it is?] http://ow.ly/bzVXc Dumping Facebook? Here’s a step-by-step guide for keeping your friends. http://ow.ly/bwQkU… Read More
How to segment customers with a simple infographic
One of the biggest struggles in marketing is talking directly to every visitor who comes to your website or your Facebook page. That’s true with me because my target audience includes PR pros, small business owners who want do-it-yourself publicity tips, authors who know nothing about book publicity, and rock bands that want more… Read More
6 biggest mistakes of self-published authors
By the time most self-published authors call me, it’s far too late to help them salvage a failed book marketing campaign. Based on the many calls and emails I’ve received over the years, here are the five biggest mistakes I’ve identified in their book campaigns: 1. No Training on How to Write or… Read More