1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
Content Creation
Free cheat sheet: 15 ways to pull more YouTube traffic
How I wish I had had Jeff Johnson’s free YouTube cheat sheet when I started my YouTube channel about eight years ago. YouTube was a mystery to me. I was struggling to learn video—how to use the camera, the proper lighting, how to edit—and there was little time left to figure out how to use YouTube.… Read More
Hate writing headlines? Steal one. Lots of copywriters do
When you have to write a headline for an article or blog post, and your mind goes blank, don’t always start from scratch. Do what I and thousands of other writers do. Steal someone else’s headline, remove a word here, add a word there, and make it your own. One of the best places to… Read More
17 gems, jewels about print, ebook publishing
If you want a crash course on book publishing, set aside some time this weekend to watch the replays of four free webinars that will teach you way more than what most authors know about book marketing, distribution, publicity, sales and many other topics related to publishing. I’m one of the Chicks at Sea, five… Read More
12 publishing trends that can help you sell more books
Update: Watch the webinar replay of “How to Use 12 Book Publishing Trends to Sell More Books.” In the old days, if you were self-published, you weren’t a “real” author. Authors whose books were picked up by the major New York publishing houses looked down their noses at you. So did distributors, bookstores, book reviewers,… Read More
Use hashtags, Twitter handles in press release headlines
Hashtags and Twitter handles are showing up everywhere these days: on TV commercials, in voicemail messages and even on billboards. Add press release headlines to the list. Yes, headlines. Why? Two main reasons: When people use hashtags to search for information on a topic, the headlines come up in search results. Hashtags (#) and Twitter… Read More
5 BS press release facts that everyone thinks are true
This guest post was written by Mickie Kennedy, founder of eReleases Press Release Distribution Service, the online leader in affordable PR distribution since 1998. Grab your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know, a must-read for the PR professional. Follow eReleases on Google+, Pinterest, Facebook and Twitter. Mickie’s advice… Read More
Publishing predators stalk authors: How to spot them
If you want to publish a book, there’s a Publishing Predator around the next corner. They call themselves publishers, but they’re anything but. They’re better known as the “vanity press” and the fist sign that they’re about to fleece you is when they tell you that YOU have to pay THEM to publish your book.… Read More
iPad + Keynote, a $10 app, can let you make killer slides that include video — Free Training 9/19
If you’re a speaker or consultant who relies primarily on boring PowerPoint for your presentations, it’s time to wake up your audiences, impress them and encourage them to buy, buy, buy from you. You can do it with an iPad and Keynote, the $10 app that even lets you insert video into your slides. Mike… Read More
Content-rich infographics without any number crunching
About This Guest Blogger: Marketing and publicity expert Marcia Yudkin was one of my heroes when I started my business more than 15 years ago. I referred to her book, 6 Steps to Free Publicity, so often that it was threadbare. When you read her instructions below on how to come up with a story line… Read More