Lesson #81: Ezine publishers Now that you’ve written and distributed your press release, you don’t want to take the chance that people will find it. You need to be proactive and make sure your release gets in front of a group of people who want to know about it. That group consists of publishers… Read More
Publicity Blog
Pitch bloggers
Lesson #82: Pitch bloggers One of the best ways to create a publicity explosion on the Internet is to get your message in front of bloggers whose audiences are a perfect fit with what you’re offering. But you can’t just email your press release to them and expect them to get excited about it.… Read More
Create an online media room
Lesson #88: Create an online media room I’ve mentioned online media rooms elsewhere in this course, but I’m devoting an entire day to the topic because an online media room is the first thing a journalist will look for after visiting your website. Having an online media room tells journalists you understand how the media… Read More
Post to Craigslist
Lesson #83: Post to Craigslist Craigslist is a giant community bulletin board, an almost entirely free classified ad service where you can buy, sell or give away just about anything. It’s also a place where you can post your press releases. Started in the late 1990s by Craig Newmark, it began as a list… Read More
Let anyone “subscribe” to your press releases via RSS feeds
Lesson #79: Let anyone “subscribe” to your press releases via RSS feeds RSS stands for Really Simple Syndication. It’s a delivery system that lets you “syndicate” news and other web content, including your press releases. You could think of RSS as your own personal wire service. Offering an RSS feed at your website is an… Read More
How to organize your releases
Lesson #80: How to organize your releases If you’re posting press releases at your website, the best place to put them is in a section of your site called your Media Room. Ideally, the Media Room button will be on your home page so that journalists, one of your key audiences, can find it immediately.… Read More
The best press release distribution service if you want to send dozens of press releases a year
Lesson #74: The best press release distribution service if you want to send dozens of press releases a year Now that you don’t need a “legitimate” reason to write a press release, you can write dozens of them a year, post them online, then watch your website traffic and sales soar. But how do you get… Read More
Customized pitches for traditional media
Lesson #84: Customized pitches for traditional media When your press releases have been written and distributed online, think about the kinds of customized pitches you might want to deliver to reporters, editors, TV producers and radio talk show hosts. You’ve heard me say throughout this course that the media want a customized pitch that… Read More
Restaurant reviewers report on dirty restrooms
When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers—and worse. Most other reviewers do, too. An article titled “The Hidden Costs of An… Read More
Proofread your press release
Lesson #85: Proofread your press release Today, we’re starting Week #13, the final week of this tutorial, and I’ll share with you some final thoughts about how to write and distribute press releases, now that you know what you’re doing. Before you hit the “send” button, make sure your press release is 100 percent accurate.… Read More