Publicity Blog

  Lesson #83: Post to Craigslist Craigslist is a giant community bulletin board, an almost entirely free classified ad service where you can buy, sell or give away just about anything. It’s also a place where you can post your press releases. Started in the late 1990s by Craig Newmark, it began as a list… Read More

Lesson #88: Create an online media room I’ve mentioned online media rooms elsewhere in this course, but I’m devoting an entire day to the topic because an online media room is the first thing a journalist will look for after visiting your website. Having an online media room tells journalists you understand how the media… Read More

  Lesson #79:  Let anyone “subscribe” to your press releases via RSS feeds RSS stands for Really Simple Syndication. It’s a delivery system that lets you “syndicate” news and other web content, including your press releases. You could think of RSS as your own personal wire service. Offering an RSS feed at your website is an… Read More

Lesson #80: How to organize your releases If you’re posting press releases at your website, the best place to put them is in a section of your site called your Media Room. Ideally, the Media Room button will be on your home page so that journalists, one of your key audiences, can find it immediately.… Read More

  Lesson #81: Ezine publishers Now that you’ve written and distributed your press release, you don’t want to take the chance that people will find it. You need to be proactive and make sure your release gets in front of a group of people who want to know about it. That group consists of publishers… Read More

  Lesson #82: Pitch bloggers One of the best ways to create a publicity explosion on the Internet is to get your message in front of bloggers whose audiences are a perfect fit with what you’re offering. But you can’t just email your press release to them and expect them to get excited about it.… Read More

  Lesson #76:  Free press release distribution services If you do an online search for free press release distribution services, you can spend days researching them all. My advice about any of them can be summed up in six little words: you get what you pay for. If you want to experiment with any free… Read More

Lesson #77:  Follow directions Regardless of what press release distribution service you end up using, remember to follow directions carefully when posting your press release at their website. If they ask you for keywords you want associated with your press release, don’t skip that vital step because it’s one more way the search engines will… Read More

  Lesson #78:  Get into Google and Yahoo News You can use a paid press release distribution service to get your press release into Google and Yahoo news. Here are other ways, explained in more detail in this article by Kim Roach,  a staff writer for SiteProNews and SEO-News newsletters. If you publish frequent news… Read More

  Lesson #84: Customized pitches for traditional media When your press releases have been written and distributed online, think about the kinds of customized pitches you might want to deliver to reporters, editors, TV producers and radio talk show hosts. You’ve heard me say throughout this course that the media want a customized pitch that… Read More