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Publicity Hound Archives

Publicity Blog

How to Use Social Live Videos for Branding, Publicity

Social Live Videos are changing the way your audience interacts with your brand. Have you tried them yet? Many businesses large and small include this type of content in their marketing strategies.  Live videos present a format that encourages viewers to comment and share. Social live videos include Facebook Live, XXXXX, XXXXX, XXXXX and XXXXXX,… Read More

Deadline Jan. 31 for 2020 Yearbook of Experts

If you’re a subject matter expert who wants media attention, make sure you’re listed in an experts directory, and write and distribute lots of press releases on your topic. Bypass expensive per-release distribution charges with a subscription to Expertclick.  Read more

Take Precautions When Newsjacking in an Era of Fake News

When I first saw the story a week ago that Meghan Markle and Prince Harry had decided to raise their baby as “gender-fluid,” the first word that came to my mind was newsjacking. That’s the word invented by PR expert David Meerman Scott that describes the publicity tactic of injecting your commentary quickly into a… Read More

7 Outdated Press Release Tips and Rules to Ignore

If you learned how to write press releases in college, you might be following rules that are hurting instead of helping your chances for publicity and website traffic. Here are 7 outdated rules you can ignore. Read more

How an Indie Author Created a Partnership with L.L. Bean

Indie authors who market books with passion and energy stand as much chance of partnering with a big retail brand as a best-selling author does. Here’s how L.L. Bean found an outdoors writer through a web search and partnered with her to create a win-win. Read more

How to Avoid Writing a Flimsy Pitch for a Guest Blog Post

If you want to pitch an idea for a guest blog post, avoid these 8 mistakes that let bloggers know you haven’t taken the time to research them or their blog.
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Colorado Authors Hall of Fame Nominations Close May 15

Talk about a great publicity opportunity for authors and publishers! The new Colorado Authors Hall of Fame honors the legacy of authors with any connection to  Colorado. Nominations are open until Wednesday, May 15, for authors: Who were born in Colorado Lived in Colorado Came or come to Colorado as a muse and backdrop to… Read More

13 Ways to Use the 2019 ‘Black Book’ to Contact Celebrities

“How can I contact Charlize Therone and ask her to endorse my new book on transgender children? I read that she announced that her daughter, 7, is transgender. “ “Our non-profit wants to ask Green Bay Packers quarterback Aaron Rodgers to donate a signed jersey for our silent auction. Who do we call?” “I want… Read More

Free Training on How to be an In-demand Podcast Guest

Podcasting, also known as Internet radio, ranks as one of the fastest and easiest ways to build a large audience of raving fans, regardless of your topic. If you don’t want to hassle with learning the technology or buying fancy equipment to host your own show, no worries. Be a guest on other people’s shows… Read More

Why You Should Say Yes When a Journalist Wants an Email Interview

When you see a request in your email from a blogger or journalist asking if you have time for an email interview, resist the urge to say to yourself, “Lazy.” That’s what I used to think.  “Why don’t they just call me and interview me? It’s so much faster.” Faster for me, but not for… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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