Issue #805 April 1, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Blog More, Facebook Less Danger: Guest Blog Post Links Lots of Help for My Slogan Hound Video of the Week This Week in the Hound House: I’m telling everybody in town about the newest addition to our… Read More
Newsjacking: A TV Producer’s Dream
Issue #804 March 29, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Newsjacking: A TV Producer’s Dream Help Me Choose a Slogan Authors, See You in Denver Hound Video of the Week This Week in the Hound House: My health insurance company gives points for doing healthy things like… Read More
Develop a crowdfunding marketing plan for your book
By Justine Schofield Crowdfunding is a way to raise funds for any creative project or business venture from a large group of people, typically via the Internet. Reward-based crowdfunding is a system in which the project creator offers rewards at various support levels ($1, $10, $25, $100, etc.) in exchange for the supporter’s financial… Read More
Help me choose a slogan, get a $10 coupon and a crack at $100
Slogans, also referred to as taglines, should tell people immediately what you do and how you can help them. A clever slogan that accomplishes that is even better. But if it’s too clever, it can confuse them. That’s the dilemma I’m facing while tweaking my current logo above. I paid a graphic designer about $30… Read More
Newsjacking: A tempting bone for the media, even when you have no news
By Roshanda E. Pratt There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down. As a former television news producer for 10 years, my main responsibility was to gather and communicate stories in bite-sized… Read More
Author U Extravaganza: $100 off registration and other ways to save
Become Seriously Successful at Book Publishing by Registering Here Here’s a fun video I created to whet your appetite for the Author U Extravaganza in Denver May 1-3. This is the Number One event for authors and publishers because it’s big enough to attract a terrific lineup of speaker experts and publishing stars, but not… Read More
LinkedIn Ruins a Good Thing
Issue #803 March 25, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue LinkedIn Ruins a Good Thing Book Marketing Made Easy Facebook Page Cost Calculator Hound Video of the Week This Weekend in the Hound House: I’m not allergic to my dog. I’m allergic to my house. The doc… Read More
A Tip Jar at Your Blog
Issue #802 March 22, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue A Tip Jar at Your Blog Your “We We” Score How to Help Stores Sell Your Books Hound Video of the Week This Week in the Hound House: I’m dreading my back-to-back appointments on Monday with two… Read More
Costco Might Sell Your Book If…
Issue #801 March 18, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Costco Might Sell Your Book If… Reliable Sources Reporters Use Facebook “Tips” That Don’t Work Hound Video of the Week This Weekend in the Hound House: When I saw Garrison Keillor in Milwaukee about 10 years ago,… Read More
5 tips for getting fiction or nonfiction books into Costco, Walmart, Target
A quick trip down the aisles of your local Costco might leave you wondering how—or if—you could ever get your book onto the store’s shelves. Most of the books I saw at my local Costco in Grafton, Wisc., yesterday have “New York Times Best Seller” on the top of the cover. That makes sense. Competition for… Read More