The quote from Ben Franklin goes something like this: “Tell me and I forget. Teach me and I may remember. Involve me and I’ll understand. Franklin, of course, was a journalist. And his advice is as true today for bloggers and new media as it was back then for town criers. Any time you can… Read More
Create a River of Amazon Reviews
How to Pitch Amazon Reviewers: Free Training Dec. 16
UPDATE on Dec. 18, 2015: You can listen to the webinar replay here. Collecting as many book reviews as you can on Amazon is one of the best ways to pull traffic to your page and encourage people to buy your book. My friend, Amy Collins, a book distributor who has helped her clients… Read More
Newsjack “Star Wars”
Email: The Sales & Publicity Tool Most Authors Aren’t Using
Nine out of 10 authors I work with aren’t collecting email addresses at their websites, mailing regularly and selling more books as a result. That breaks my heart. 🙁 Email marketing is the Number One strategy to sell more books. Period. Even for fiction authors. It takes time. It takes patience to learn the technology. And… Read More
Fiction, Nonfiction Authors: Newsjack Mattel’s Black Barbie Story for Book Publicity
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can’t recognize all the opportunities that breaking news stories are dumping right into their laps. Here’s one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as newsjacking.… Read More
Another Cool Pitching Tool
50 I-Want-It-Now Lead Magnets
Dog Tweets–Self-Published Authors: Here are Top 10 resources from @MTilburyAuthor
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. The #ContentMarketing Campaign Playbook – Guaranteeing Success in 2016 – Moz ow.ly/VhFxT Learn How to Produce Your Podcast and Publish It Online via @PublicityHound #podcasting ow.ly/VhNK7 Amateur Blogger: Everybody Starts Somewhere… Embrace… Read More