Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into… Read More
Want a Bulldog PR award? Teleconference explains how to win
If you’re a PR firm or practitioner hoping to win a coveted Bulldog Award, you’ll have the chance to hear directly from three veteran judges on exactly what they’re looking for in a winning entry. Bulldog Reporter is hosting a free 60-minute teleconference at 1 p.m. Eastern on Tuesday, Nov. 3. It’s limited to the first 200… Read More
Avoid press release buzzwords—use press release keywords
The next time you write a press release, don’t let youself lapse into gobbledygook. They’re annoying, overused words most people wouldn’t use when they talk, but they don’t hesitate to use them when they write because buzzwords make their releases sound “important.” I’ve written before about aggravating words in press releases. In this week’s Daily Dog newsletter published by Bulldog Reporter, Ken Makovsky comments on the… Read More
Experts Research; Amateurs Guess
The Publicity Hound’s Tips of the Week Issue #474 Oct. 20, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Experts Research; Amateurs Guess 2. Estee Lauder’s Makeover Promotion 3. Balloon Boy Hoax 4. How to Penetrate Pittsburgh TV 5. Help This Hound 6. Hound Joke… Read More
How to thrive as an author, speaker, expert in any economy
The most successful authors, consultants, speakers and experts do one thing differently from most others. They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it’s a best-seller. That’s because they understand… Read More
PR pros, how would you deal with an editor on a power-trip?
Ivy Mendoza of Manila, Philippines writes: “My small PR firm just got an account that needs a lot of exposure in the lifestyle sections. The previous PR person had been sacked due to some anomalies which she was supposed to have committed while conniving with the client’s marketing department. “To neutralize the situation, the marketing people have… Read More
8 Ways to Distribute Your News
The Publicity Hound’s Tips of the Week Issue #473 Oct. 13, 2009 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com/ http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net/ (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. 8 Ways to Distribute Your News 2. How the FTC… Read More
Win lunch with Jack Canfield and pick his brain
If you’re writing your first book, or your next one, who better than Jack Canfield to tell you what you need to do to make that book fly off the shelves? I can’t begin to guess what he charges for one-on-one consulting. But no matter. You can win a lunch with Canfield, co-author of the phenomenal “Chicken Soup” series… Read More
Pittsburgh nonprofit needs help getting onto local TV
John and Bobbi Robinson of Vanderbilt, PA write: “Unity, a Journey of Hope, is our nonprofit that grants wishes to adults with a life-limiting illness. “We take them to concerts and sporting events, introduce them to people they want to meet, send them on vacation with a friend or family member, or send them on… Read More
Number 1 press release mistake: A lack of keywords
Most people who email me with questions about how to write press releases ask the least important questions: How many words should my release be? What’s the best free press release distribution service? Can you take a look at my release and tell me if it has the right “tone”? Should my name and… Read More