One of our customers who bought and took Social Media Rx, our social media assessment, told me this morning how frustrated she is that she doesn’t have enough time to spend on social media. I suggested that she set aside a block of time twice a day, say as soon as she starts work in… Read More
Celebrating 500: A New Look
The Publicity Hound’s Tips of the Week Issue #500 April 13, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Celebrating 500: A New Look 2. And the Winner is… 3. Mobile Marketing: Panning for Gold 4. Teleseminars This Week 5. Help This Hound 6. Hound… Read More
Prepare for the mobile gold rush with your new mobile site
In the last several issues of my newsletter, I’ve been writing about the gold rush that’s about to occur in the world of mobile marketing. Imagine you’re in San Francisco in 1848, but you’re the only one with a gold-sifting pan. That’s what mobile marketing is like right now. It IS a little like the… Read More
Why I love Mensa’s quizzes
Why I love Mensa’s quizzes (even though I’m no Mensa) By Joan Stewart The Publicity Hound Whenever I fly American Airlines, I pull the in-flight magazine out of the seat pocket in front of me and turn to the back to see if there’s a Mensa Quiz. Then for the next half… Read More
In-flight magazine editors and readers love these 7 topics
You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for an hour or two of reading. If your target market includes business… Read More
Speakers, tweak your topic for recession-proof college market
Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets. One way for speakers to rebound is to tweak their topic for the college market. James Malinchak, “King of the College Speaking Circuit,” says… Read More
Facebook’s Royal Mess
The Publicity Hound’s Tips of the Week Issue #499 April 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Facebook’s Royal Mess 2. Colleges Need Speakers on 17 Topics 3. In-flight Magaziness Pitching Tips 4. Vote for the Best Success Story 5. Promoting McAllen, Texas… Read More
What’s the best way to promote an online parenting class?
Kathy Slattengren of Kenmore, WA writes: “I have an online parenting class. It’s $99 for three months of instruction, and parents can take the course at their own pace. You can learn more about it here. “For $139, students take the same course, starting April 19, and get email reminders and a weekly conference call… Read More
Free contact info, pitching tips for 9 TV producers
If you’re hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact? A producer? Or a guest book booker? Or someone with a title you’ve never heard of? Help is on the way. Cision, the company that sells media databases, has a… Read More
Magazine turns typo in an ad into a contest
Here’s a great example of how to generate publicity from an embarrassing mistake. When the editors of Texas Dogs & Cats magazine discovered a typo in a paid ad in the April issue, they invited readers to find the typo. Everyone who emails the editor with the correct answer gets a coupon for $5 off an order of $10… Read More