Nataly Kelly spent years pitching publishers with an idea for a book on how language changes our lives and affects the world. No bites. She hired an agent who pitched it to the big New York publishers. Not even a nibble. Months later, after she severed ties with the agent, she got the bright… Read More
-Your New LinkedIn Profile
The Publicity Hound’s Tips of the Week Issue #687 Feb. 2, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your New LinkedIn Profile 2. Ugly Christmas Sweater Contest 3. New Posts at My Blog 4. Hound Video of the Week This Weekend in the Hound… Read More
Use window-dressing power tools on your LinkedIn profile
When LinkedIn removed several apps recently that users loved, like Events and Answers, it added new tools and tweaks that now give you the ability to strengthen your profile and wow visitors on the world’s #1 business networking site. Picture a spiffy front window in a department store with well-dressed mannequins, colorful props and… Read More
Pros and cons of generating online publicity
This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and Cons of Free Publicity in Newspapers and Magazines and The Pros and Cons of TV and Radio Publicity. * * *… Read More
Dog Tweets—How to handle rejection from journalists when doing PR
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. When a journalist says “no” to your story idea, here are 5 things to do, and 2 things to never do. Pitch it to someone else whose audience needs to hear what you’re offering. Pros… Read More
-Tips for Pinterest Contests
The Publicity Hound’s Tips of the Week Issue #686 Jan. 29, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Tips for Pinterest Contests 2. Hollywood Needs Your Book & Idea 3. TV Docu-Series Seeks Marketers 4. Hound Photos of the Week This Week in the… Read More
Pros and cons of TV and radio publicity
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity. * * * Earlier this week, I listed the pros and cons of publicity in newspapers, magazines and other print media. Today,… Read More
Why Pinterest contests are easier than Facebook contests
Contests are powerful marketing tools, and not just for businesses and brands associated with beautiful images, like the ones on Pinterest for the Brides of North Texas. A fun contest with an enticing prize can go viral within hours. Contests can pull traffic to your website, build your email list, get you in front of… Read More
Pros and cons of free publicity in newspapers, magazines
This is the first in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part II will be featured next and focus on broadcast publicity. * * * When it’s time to launch your next promotion, and free publicity is an important component, know the… Read More
Your Book Turned into a Movie
The Publicity Hound’s Tips of the Week Issue #685 Jan. 26, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Book Turned into a Movie 2. Pinterest Contests 3. New Posts at My Blog 4. Hound Story of the Week This Weekend in the Hound… Read More