The Publicity Hound’s
Tips of the Week
Issue #647 Sept. 11, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Your Book Cover on TV Screens
2. Ask for a “Fact Check”
3. Promote Your Press Releases
4. Hound Video of the Week
This Week in the Hound House:
I’m walking around with my tail between my legs, humiliated over
my Green Bay Packers’ drubbing Sunday at Lambeau Field against
the San Francisco 49s. I was even there to watch it happen. Ugly!
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1. Your Book Cover on TV Screens
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Any author who has been booked as a guest on a TV talk show has
probably had the nagging thought, “Will the host hold up my book,
or show it on the TV screen?”
Your chances of that happening are usually far greater on local
shows in smaller markets.
One reason is because on the big talk shows, the hosts are the
celebrities. The stars. The personalities. And on a show like
“Fox & Friends,” you and your book are competing with three
hosts, not just one, for camera time.
When author and life coach Clint Arthur appeared on “Good Morning
Arizona” to talk about his book, The Income Doubler, the
interview lasted 4 minutes and 20 seconds. The cover of his book
appeared three times on the screen–for a total of 31 seconds!
Look for yourself. Here’s the video.
That’s why Arthur is such a huge proponent of Publicity Hounds
really working the local TV talk show circuit, not just in your
hometown, but out of town, too, before trying to get onto the big
shows. You can piggyback a TV interview onto a consulting
assignment, a speaking engagement, or even a vacation.
Arthur has appeared on 40 TV shows in the last three years, and
he’s teaming up with Daniel Hall to present his tips during a
free webinar I’m hosting at 5 p.m. Eastern Time this Thursday,
Sept. 13.
Authors, speakers and experts will learn how to pitch, how to use
appearances to sell anything from books to real estate, how to
parlay one local media success onto another for a shot at the
national shows, and why Clint thinks that TV media beats social
media every time.
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2. Ask for a “Fact Check”
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When a reporter interviews you for a story on a sensitive topic,
do you ever ask for a “fact check”?
Smart Publicity Hounds do.
The reporter simply calls you after the story is written and
before it’s published and checks the facts that pertain to you.
Not all reporters will agree to this, but a simple fact check can
keep you, and the reporter, out of hot water. Reporters HATE
having to write a correction the following day. Their bosses hate
it even more.
Don’t be embarrassed to also ask, “Would you also agree to read
back to me the direct quotes from me that you’re using in the
article?”
Read more about fact checks and, what you absolutely cannot do if
you ask for one, in the new post at my blog.
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3. Promote Your Press Releases
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Here’s a clever way to push more traffic to your press releases.
Link from newer releases back to old ones and vice-versa.
This may not be an easy task if you’ve uploaded them to paid
press release distribution services, but if the press releases
are in your online press room, it’s a great opportunity to keep
visitors on your site.
Every press release, remember, should have a call to action. Tell
readers exactly what you want them to do. More releases equals
more calls to action. More calls to action, hopefully, means more
obedient readers.
This is Tip #27 from my webinar “33 Ways to Promote Your Press
Releases.” You can order the video replay that comes with a
handy, one-page checklist.
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4. Hound Video of the Week
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Dumb weiner dog vs. smart weiner dog.
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