YOU Are the Media. Act Like It!

Issue #772 Nov. 23, 2013
Publisher: Joan Stewart

“Tips, Tricks and Tools for Free Publicity”

In This Issue

1. YOU Are the Media. Act Like It!
2. Danger: Guest Blog Post Links
3. Lots of Help for My Slogan
4. Hound Video of the Week

This Weekend in the Hound House:

If you’re old enough to remember the JFK assassination, I’ll bet you thought, many times this week, about where you were when the president was shot. I remember feeling downright sinful for going to a rollerskating party the night of Friday, Nov. 22. And I remember the two bulging scrapbooks my mom kept in her cedar chest, filled with yellowed newspaper clippings of that awful weekend.

1. YOU Are the Media. Act Like It!

These headlines about the slow death of traditional media are sobering:

–Netflix Gloats as Broadcast Television Ratings Continue to Horrify

–Local TV: Audience Declines as Revenue Bounces Back

–Tribune Co. Reorganizes Publishing Unit, Cutting Nearly 700 Jobs

–Yet Another Down Year for Magazines–Ad Pages Fall for the Seventh Straight Year, Down 8.2 Percent

I shared those headlines during Thursday’s free webinar on “7 Things Your 2014 Publicity Strategy Must Include.”

But smart Publicity Hounds aren’t worried.

They’re busy creating their own media outlets–TV channels on YouTube, podcasts, electronic newspapers, boards filled with photos and images on Pinterest, infographics, blogs and lots more.

You don’t have to do all of those, but every one of the seven elements I identified MUST be in your publicity plan next year. And creating your own media outlets was Number 4 on my list. I called it “YOU Are the Media. Act Like It!”

If you missed the training, you can register to watch the free replay at your choice of times or dates. Register here.

2. How to Work with Me

I’m taking my program “7 Things Your 2014 Publicity Strategy Must Include” on the road.

Consider booking me for:

–A customized program for your management team, board of directors, marketing department or PR staff.

–A strategic consulting session, for businesses of any size, where I help you create your 2014 Publicity Plan.

–A deep dive workshop on this topic, open to the public. You host the event. I present the program. You look like a hero.

–Or work one-on-one with me in my Mentor Program.

Interested? Call me at 262-284-7451.

3. The “New Media Age” Press Kit

Phyllis Zimbler Miller doesn’t care much for bookmarks, glossy paper folders and postcards that many authors include in their press kits.

“Originally I made separate cards for separate books of mine,” she writes. “Then I wrote several more books and I wasn’t going to carry multiple cards around. Plus, I changed the cover of both books that were on the cards I had already made.”

In a guest blog post she wrote for me, Phyllis admits: “What I should have done, even when I only had one book, was have a card that emphasized my author website and appropriate social media touch points. Then, as I self-published more books–and added these to the website–the card would still be correct.

It’s all part of what she calls an authors “New Media Age” Press Kit. You can read about all her other great press kit ideas.

4. Hound Video of the Week

The ultimate “Guilty Dog” video compilation. Part of the “dog shaming” series.