When There’s No Time to Blog

The Publicity Hound’s
Tips of the Week
Issue #719 May 28, 2013
Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. When There’s No Time to Blog

2. Old vs. New Media Relations

3. Business Photo Tips

4. Hound Video of the Week

This Week in the Hound House:

I love long holiday weekends. But the short weeks that follow are
a bear. Racing to play catch-up.

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1. When There’s No Time to Blog
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I started writing this newsletter three hours later than usual
this morning because of a computer glitch and had almost no time
to blog.

But that’s no excuse.

I remembered a fascinating infographic I saw on Friday about 100
Words Every Expert Author Should Know. I even commented on it,
and I checked back during the day to see how other people had
commented.

I wanted to share it with you at my own blog to show you how
quick and easy it is to use someone else’s infographic, with
permission, and crank out a blog post in less than 15 minutes.

You can see my post, and the list of 100 words here.

If you missed Saturday’s newsletter, I linked to another blog
post I wrote in record time on “5 more things you didn’t know
about me” and it even includes a fun video for all you
Mouseketeers.

Both are examples of super-fast posts you can write off the top
of your head, with little or no research required.

They are two of the 21 shortcuts I’ll share on Thursday when I
present the webinar “21 Ideas for Quick & Dirty Blog Posts When
You Don’t Have Time to Write” from 3 to 4:15 p.m. Eastern Time on
Thursday, May 30. In addition to all my other tricks,
workarounds, quick fixes and time-savers, I’ll send you 10 fill-
in-the-blank templates that will let you fly through a post in
record time. Just use my format and cut and paste.

You’ll get the templates, as well as the video replay and all the
other bonuses, within 72 hours after the call.

So if the time doesn’t work for you and you can’t attend live,
register anyway and you won’t miss a thing.

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2. Old vs. New Media Relations
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One big mistake people make when self-promoting is lumping
journalists who work for traditional media outlets (newspapers,
magazines, radio, TV) into one category, and online journalists
and bloggers into another.

You can’t do that because many newspaper reporters, for example,
also blog.

That’s one of the biggest changes in media outreach in the last
two decades. Another is the proliferation of “new media” like
bloggers, podcasters, ezine editors, LinkedIn Group moderators
and discussion forums. All have the ability to reach very narrow
audiences.

When iAquire.com asked me to comment on the difference between
old and new media outreach, I said yes immediately. The responses
from the nine other publicity and PR experts they asked were
fascinating.

Read them all, including the one-paragraph summary at the end, at
“Ask an Expert: Online Media Relations 3.0”.

These major changes are all reflected in the fourth edition of my
ebook, “How to be a Kick-butt Publicity Hound.” I’m launching
soon, and I’ll offer Publicity Hounds a special deal on the book.
Stay tuned for more…

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3. Business Photo Tips
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If you’re having your business photo taken, don’t hire anyone
until you read this super list of professional photo tips.

It’s at Quora.com, the giant question-and-answer site. This topic
is so important that I even offered my own tip: hire a hair and
make-up artist.

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4. Hound Video of the Week
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Nothing says “rejection” more than a dog that doesn’t want to
kiss you.