The Publicity Hound’s
Tips of the Week
Issue #581 Nov. 15, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. What Was Sandusky’s Lawyer Thinking?
2. Worst Way to Monetize Your Blog
3. Publicity for Handmade Things
4. Your Own TV Show
5. Help This Hound
6. Hound Photos of the Week
7. And at My Blog & Mobile Site…
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1. What Was Sandusky’s Lawyer Thinking?
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Crisis Communications 101 teaches that before you agree to a
media interview, you must anticipate every killer question you’ll
be asked.
Create a well-thought-out response to each one, and rehearse
until you can answer each question confidently.
Criminal Law 101 teaches that your client who is charged with a
crime has the right to remain silent.
It was disaster on both fronts last night when Bob Costas of
NBC’s “Rock Center” interviewed disgraced Penn State football
coach Jerry Sandusky, charged with sexually abusing children.
Sandusky denied being a pedophile but said he had a serious lapse
in judgment when he showered with young boys.
Here’s an excerpt, in which Sandusky was interviewed by phone,
with his lawyer seated next to Costas.
Costas: “Are you sexually attracted to young boys, to underage
boys?”
Sandusky: “Am I sexually attracted to underage boys…sexually
attracted? No, you know, I enjoy young people. I love to be
around them….I…I…But no, I’m not sexually attracted.”
It wasn’t until this morning that NBC released the full
transcript of the Costas interview, which is far more damaging
than just that sound bite. You can read it here:
PR experts and criminal defense attorneys said the interview will
work against Sandusky in his criminal case and in civil lawsuits
that will most likely be filed against him.
A USA Today poll asked, “Did Jerry Sandusky help himself with the
Costas interview?”
As of this afternoon, 85 percent of the 4,026 respondents said
no. I agree, and I was surprised the percentage wasn’t higher.
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2. Worst Way to Monetize Your Blog
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If you want to make money from your blog, don’t assume that
quality copy alone can make it happen.
You must be proactive and do things like go after sponsors, use
Google AdSense ads, and turn blog content into information
products that you can sell.
And you can do it all without aggravating your readers.
On Black Friday, while the masses are at the shopping malls
spending money, I’ll be teaching Publicity Hounds how to make
money by blogging. I’ve identified 27 ways to monetize your blog,
and I’ll explain them all during a webinar at noon Eastern Time.
If the time is inconvenient, sign up anyway because you’ll get
the video replay and other materials. Register here:
http://publicityhound.com/publicity-products/marketing-
tapes/howtomonetizeyourblog.htm
If you have a clever way of monetizing YOUR blog, let me know. I
might include your tip in the webinar and help drive traffic to
your blog.
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3. Publicity for Handmade Things
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Thanks to the Etsy.com newsletter for four more websites where
Publicity Hounds who make handmade things can promote their
items:
http://craftmarketer.com/sites-for-getting-publicity-for-your-
handmade-things/
Artists, don’t miss out on the dozens of other tips I shared with
Ariane Goodwin when she interviewed me on “How Artists Can Sell
More Artwork through Online & Offline Publicity.”
You can access the CD or electronic transcript at
http://publicityhound.com/publicity-products/marketing-tapes/artists.htm
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4. Your Own TV Show
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How much more credibility would you have with your audience and
customers if you had your own TV show?
It’s a powerful way to deliver your message, heighten your
platform and really make a name for yourself.
Wine expert Gary Vaynerchuck has his own WineLibraryTV show on
the web. It helped turn his family’s wine store into a $50
million
enterprise.
Relationship expert Tamara Schilling reaches a much larger
audience with her show, called “RelationShift TV.”
My friend Steve Harrison is hosting a webinar/telephone seminar
this Thursday, Nov. 17, with veteran video producer Perry
Lawrence, who’s helped many people launch their own direct-to-web
TV shows and use them to become the “go-to” experts in their
fields.
He’ll give lots of examples of other people who are using their
own web TV shows to enhance their expertise, and show you how to
get started.
Register here for this free call, which I’m promoting as an
affiliate:
https://m164.infusionsoft.com/go/webtv/A10011/
Here’s the best part: Your videos do NOT have to be perfect, just
good enough.
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5. Help This Hound
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This week’s Help this Hound question is from Barbara Roy, a
communications specialist in Oakland City, IN:
“I need ideas on how to promote an upcoming charity car raffle in
2012 through the Mad Mac Foundation, a group that sponsors
educational programs for at-risk youth.
“Proceeds from the raffle will be used to get teenagers, who
illegally race their cars on streets, into the classroom where
they can learn how to build tuner cars from the ground up. The
training will help them transfer their skills, which they’ve been
using illegally, into career paths that might include auto
engineering and design, auto repair, and creating video games
that involve cars. The curriculum includes science, technology,
engineering and math.
“Two cars will be given away during the July raffle.
“The winter months will be spent on materials prep and strategy.
But beginning in January, we’ll focus more on going after
sponsors and businesses to carry the raffle tickets. I could
really use recommendations on how to gain mass awareness for this
nationwide event.
“We will have branding, messaging and content on the website by
January, as well as a Facebook event page. Can your Hounds offer
their best ideas on how to promote the raffle and the training?”
The Publicity Hound says:
I can think of so many ways to reach this niche audience,
particularly through social media. Hounds, start your engines and
race over to my blog at http://publicityhound.net/?p=9750 with
your best ideas.
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6. Hound Photos of the Week
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Thanks to Meryl K. Evans of Plano, Texas, for these photos of 10
Extreme Dog Houses:
http://www.oddee.com/item_97267.aspx
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blog & Mobile Site…
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Create sound bites that the media find scrumptious
http://publicityhound.net/?p=9727
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Joan Stewart
The Publicity Hound
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