Issue #1071 Nov. 8, 2016
Publisher: Joan Stewart
“Tips, Tricks and Tools for Free Publicity”
In This Issue
- Warning: Protect Your LinkedIn Profile
- How to Attract a Corporate Sponsor
- Learn to Use a Webcam for Publicity
- Hound Video of the Week
This Week in the Hound House:
My friends think I’m nuts when I tell them I waited until today to vote. Being there in person makes me feel more patriotic. I look at the other people in line and try to guess who they’re voting for. And I love pasting my red, white and blue “I voted” sticker to my lapel and leave it on until it falls off.
1. Warning: Protect Your LinkedIn Profile
Any day now, you might go to your LinkedIn profile and see content you’ve worked so hard to create gone forever.
Microsoft’s pending purchase of LinkedIn for $26 billion means it wants a quick return on its investment. It might require you to upgrade to a paid account to use some of its free tools and features. Or it might yank some of your content without warning.
Wayne Breitbarth, who has been a guest on many Publicity Hound webinars, urges you to take several steps right now. His to-do list:
- Request a free archive of your data.
- Save and print a PDF of your profile.
- Print a copy of your profile and your company page using your browser print function.
- Import notes and tags from your regular LinkedIn account to Sales Navigator.
He gives you step-by-step instructions on how to do all this in his article “Protect Yourself Now Because LinkedIn is Making Big Changes.”
My tip to add to his list:
If you don’t know how to use LinkedIn’s Advance Search function, perhaps the most powerful tool on that site, learn NOW. Start searching for influential people, potential customers, and people with whom you want to connect. If you have a free account, you can save only three searches. Do it now. This free tool might be one of the first to disappear unless you pay.
To do: Watch Wayne demonstrate “How to Use LinkedIn’s Advanced Search to Connect with Company Presidents and CEOs.” If you have a question, ask it in the Comments.
#linkedinprofile #linkedinchanges
2. How to Attract a Corporate Sponsor
Many companies and nonprofits are putting pricey ad campaigns on the chopping block and, instead, partnering with authors, speakers and entrepreneurs who can promote them.
Jennifer, for example, landed a sponsor–a Fortune 500 company whose software she used in her business. The company actually paid a top PR firm to get her publicity because she agreed to mention the software during her interviews.
The result? Stories in The Wall Street Journal and Entrepreneur magazine. A win-win.
Want to find out how the power of corporate and non-profit promotional partnerships might be able to help you?
Join Steve Harrison this Thursday, Nov. 10, at 2 and 7 p.m. Eastern, for a free 75-minute web class. You’ll meet a woman who has mastered arranging corporate sponsorships with companies like Bank of America, Walmart, IBM, Epson, Walls Fargo, FedEx, Microsoft, Verizon and more.
To do: Register for the free class and discover “The Top 5 Ways to Attract Corporate Sponsors Even if You’re Just Starting Out.” (This is an affiliate link.)
#corporatesponsor #getacorporatesponsor
3. Learn to Use a Webcam for Publicity
After I wrote about techie tools for publicity last week, Publicity Hound Clarence Jones emailed and said it inspired him to update his ebook on how to use a webcam to get publicity.
Clarence is an award-winning TV and print investigative reporter. You can download his book, “Webcam Savvy For the Job or the News” for a paltry $1.49 on Shashwords.
If you don’t like webcam video, he says, it probably isn’t the webcam. It’s that you don’t know how to use it.
I also discovered more great tips on how to ensure clear audio on your telephone if you’re doing an interview, courtesy of Simon Owens, a former journalist. Find it all in the updated blog post You can read the up
To: Find all this in the update blog post “5 Must-have Techie Tools if You Want Free Publicity.”
#webcamtips #livecamera #videotips
4. Hound Video of the Week
his sleepy puppy is perfectly happy to nap through most of the songs playing on the radio, but when he hears “Let It Go,” he just has to wake up and sing along! You’ll love the ending.
[Tweet “RT @PublicityHound #PublicityTips –Warning: Protect Your LinkedIn Profile #LinkedIn #webcamtips”]
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