Triple the Power of a Headline

The Publicity Hound’s
Tips of the Week
Issue #711 April 30, 2013
Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Triple the Power of a Headline

2. Not One of Those $2,000 Deals

3. Inkybee Deadline Today

4. Hound Joke of the Week

This Week in the Hound House:

Last week I was at war with the rabbits. This week, it’s the
Boxelders: black bugs that have a red V shape on their wings.
They’ve invaded the south side of my house. Piles of them are
lounging in the sun, right on my porch steps! They’re harmless.
But what a nuisance. And gross. Sigh.

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1. Triple the Power of a Headline
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When you write a headline for a press release, a blog post, an
article, or a page at your website, do you use a keyword or
keyword phrase?

If so, that might not be good enough.

Use every character allowed to squeeze in two or even three
keywords so the search engines bring you double or triple the
traffic.

I thought I understood the importance of using keywords until I
took Jeff Johnson’s “TubeTraffic Secrets” course. When writing
headlines for YouTube videos, Jeff teaches, use every single
allotted character to squeeze in relevant keywords that apply to
the content within the video.

Don’t try to be clever, which often results in being vague.
Concentrate on keywords, which result in traffic.

Step 7 in his seven-step course is called “Reoptimize
Everything,” even crappy videos that I uploaded several years
ago, before I knew what I was doing. That means I can go back and
write longer headlines, beef up each description and add about 20
more tags (keywords!).

Last night, I went to work to once again optimize a YouTube video
that I thought had a pretty good headline. I took screenshots of
the “before” and “after” versions so you can see how well I did
after I finally figured out how to optimize a YouTube video.

Even if you’re not on YouTube, this is a valuable lesson to
remember every time you write a headline.

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2. Not One of Those $2,000 Deals
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If you grimace every time an Internet marketer tries to sell you
a course, it’s probably because you’ve become so accustomed to
seeing those $2,000 deals.

The “YouTube Traffic Secrets” course and membership program I’ve
been raving about isn’t anywhere near that–not even close.

Jeff Johnson has made creating your own TV channel on YouTube
very affordable, even for people on a tight budget who need to
stretch the payments over three months.

If you watch his videos, use his cheat sheets and checklists, and
follow his advice, you’ll see almost immediate results–more
traffic and more leads–without breaking the bank.

No time for a course right now? That’s OK. You can download all
the materials after the initial training and review them later.

I immersed myself in “Tube Traffic Secrets” during the winter,
finished he course, and stand behind it 100 percent. The
Publicity Hound gives it two paws up–way up!

Sure, it’s great getting on a big TV show. But when the show is
over, it’s over. So is your traffic. Having your own TV channel
on YouTube means the traffic keeps arriving forever.

If you decide you don’t like the course or it isn’t for you, you
have nothing to lose because Jeff offers a 30-day money-back
guarantee.

He is offering “Double Membership” if you’re an Early Bird who
buys the YouTube training before midnight tonight.

Yes, I’m an affiliate. Yes, I earn a commission if you buy. And
yes, I’ll be happy to answer any questions you have about the
course if you’re on the fence. Drop me a line at
JStewart@PublicityHound.com.

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3. Inkybee Deadline Today
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This is a quick reminder that today, April 30, is the deadline to
sign up for your free trial for Inkybee, the site I’ve been
raving about that helps you research bloggers in your niche.

You don’t even have to give them a credit card number for the
test drive. If you sign up by today’s deadline, you can take
advantage of a special offer when they launch.

This is perfect for you if you’re a Publicity Hound who doesn’t
know how to find influential bloggers, or you simply don’t have
the time.

Start your Inkybee test drive today.

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4. Hound Joke of the Week
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This actually a funny sign that ought to be placed at every
street corner and in every dog park.