The Winning Slogan

Issue #807 April 8, 2014
Publisher: Joan Stewart

“Tips, Tricks and Tools for Free Publicity”

In This Issue

The Winning Slogan
A Bio with Personality
Where to See The Publicity Hound
Hound Video of the Week

This Week in the Hound House:

I had a blast yesterday choosing the six outfits I’ll be wearing for Zing boutique’s fashion show on April 23 here in Port Washington, Wis. A few of them are absolutely stunning. There’s also a fire engine red poncho-type raincoat that makes me look like Little Red Riding Hood. Perfect for walking the dog, with huge pockets for my keys, phone, gloves and plenty of poop bags. I promise to share photos with you. Here’s a promo video I shot.

1. The Winning Slogan

A big wet doggy kiss to the 147 Hounds who participated in my slogan survey.

Of the 10 new slogans I’m considering, “Unleash the Power of Free Publicity” ranked highest, followed by “Where Top Dogs Get Their PR Edge” and “Best in Show for Free PR Tips.”

But none of them could topple the slogan I’ve been using for 15 years: “Tips, Tricks and Tools for Free Publicity.” All along, it was the clear winner.

Publicity Hound Nick Nichols summed it up best:

“Imagine that your current slogan is a parade float on which you are sitting. As time passes during the parade, you grow bored with your float (slogan) because it’s all you ever see.

“However, the majority of the parade watchers (new people who’ve never heard of you) are seeing your slogan for the first time.

“Just as with a memorable parade float, you want your slogan to immediately communicate the benefits of what you do so there’s no question about it to qualified prospects…Why mess with success? Your slogan, ‘Tips, Tricks and Tools for Free Publicity’ is perfect.”

If you voted, don’t forget to use your $10 coupon before it expires. Choose from any of my products or, if you wish, you can apply it toward telephone consulting if you schedule it before April 15. After that, the coupon expires. If you didn’t get your coupon code, email Christine Buffaloe, my assistant.

This was a fun survey. Thanks for your feedback and your support.

2. A Bio with Personality

Who writes the most interesting bios? Mommy bloggers.

Read the fun bios of “Chicago Mom Bloggers We Love” at the Red Tricycle blog. Notice how their personalities shine through in just a few sentences, like this one from Kim Moldofsky who blogs at Hormone-Colored Days:

“Kim has been a dolphin trainer, corporate creativity trainer and potty trainer. Now the mom of two gifted teen boys, she writes, speaks and consults on social media. Also, she’s renovating a house. Oh, and she likes to blog about book reviews, crafts and local events. You guessed it: She’s a busy girl.”

Does your bio show your personality?

If not, you need my Special Report #46: Tips for Rewriting Your Boring Bio.” (Pssssst! Use your coupon code!)

3. Where to See The Publicity Hound

April 11: San Francisco
Bay Area Bloggers are hosting me at a Meetup at Book Passages in Corte Madera. I’ll teach “How to Use Pinterest to Pull Traffic to Your Blog.” Register here.

April 12: San Francisco
The Bay Area Independent Publishers Association hosts me for two presentations: “Free (or Almost Free) Tools for Authors and Publishers for Getting Publicity” and “Savvy Media Relations: The New Rules of Profitable Self-Promotion.” Register here.

April 26: New York City
The American Society of Journalists and Authors 43rd Annual Writers Conference. I’ll join book marketing expert Penny Sansevieri to share our best tips on “The Art of Publicity: Sensible, Powerful Book Promotions.” Register here.

May 1-3: Denver
Author U Extravaganza. I’m speaking on “Fast & Free Easy Ways to Research Journalists & Bloggers Before You Pitch” and “Quick and Dirty Blog Posts When You Don’t Have Time to Write.” Register at for the event here.

4. Hound Video of the Week

Watch this Daschund struggle to get an inflatable shark into his tiny cage. Will the little guy be able to do it?