The #1 Question They Ask You

The Publicity Hound’s
Tips of the Week
Issue #720 June 1, 2013
Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. The #1 Question They Ask You

2. 9 Mistakes Authors STILL Make

3. New Posts at My Blog

4. Hound Cutie of the Week

This Weekend in the Hound House:

Right now, I’m out in the front yard trying to get rid of my
“junque.” That means it’s slightly better than junk. I’ll let you
know how I did on Tuesday.

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1. The #1 Question They Ask You
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Think for a minute. What question do people ask you most
frequently about your area of expertise?

It usually begins like this: “How can I…..?”

In my case, they ask, “How can I publicize my business?” or “How
do I know what topic to write about in a press release?”

The questions they ask us most frequently appear in the same
place: in our email.

Your email is a goldmine of ideas for blog posts. One very easy
post to write quickly is “the difference between A and B” or “the
difference between A, B and C.”

A cook might write about the difference between arrowroot and
cornstarch. A nutritionist might explain the difference between
vitamins and minerals.

In a blog post that took me only 15 minutes this week, I wrote
about “Press release, news release or media release?”

I then turned that blog post into a fill-in-the-blanks template
you can use when your blog needs copy but you need a break from
constantly churning out content. That template and nine others
are part of a bonus package I’m offering to everyone who orders
the video replay of the webinar I hosted Thursday on “21 Ideas
for Quick & Dirty Blog Posts When You Don’t Have Time to Write.”

I’ll be emailing all the download links tomorrow.

Once you start using the templates, you’ll be amazed at how much
more frequently you’re blogging.

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2. 9 Mistakes Authors STILL Make
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Yahoo, Hotmail and AOL email addresses used for business.

No email opt-in box at their website.

Not being able to describe the target audience for their books.

Authors are still making those mistakes. And then they wonder why
they’re stuck with boxes of books.

At an authors conference several weeks ago, book cover designer
Joel Friedlander invited me to guest blog for him. I jumped at
the chance.

See “9 Huge Opportunities Smart Authors Miss” and tell me if I’ve
left anything out. I’d love to read your comments at Joel’s blog.

If you attend conferences and trade shows, do what Joel did. I
saw him working the room, inviting other experts he knows to
guest blog. That’s one smart Publicity Hound!

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3. New Posts at My Blog
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7 best articles on how to use “new” press releases

Press release, news release or media release?

Do expert authors need to know this list of 100 words?

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4. Hound Cutie of the Week
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Meet Ray Charles, a rescued Golden Retriever that was born blind
in December. The puppy is winning over hearts on the Internet
with his smiling face and adorable outfits. I love the blue and
white striped jammies.