The Publicity Hound’s
Tips of the Week
Issue #723 June 8, 2013
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. How to Follow Up After Pitching
2. Your Vine Videos
3. New Posts at My Blog
4. Hound Video of the Week
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First, This Weekend in the Hound House:
No work at all this weekend for me. I’m spending it with my
siblings. The more than 50 plants behind my house that still need
to go into the ground will have to wait.
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1. How to Follow Up After Pitching
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You deliver a pitch, either by phone or email, and then you wait.
And wait. And wait. And wait.
Silence.
Now what do you do?
Eleven years ago, when I first presented this topic as a
teleseminar, the rule of thumb was to follow up with journalists
seven times. Some publicists said they followed up even more than
that.
Do that today, and you’re toast.
Almost all journalists don’t want phone calls. Most hide behind
voicemail. Most say they want email pitches, but most of them
will never respond if they aren’t interested in your story.
Nobody I know wants a barrage of follow-up messages.
What’s a frustrated Publicity Hound to do?
These days, you have a variety of tools beyond the phone and
email to contact journalists. Hint: They’re all over the social
media sites, trolling for story ideas and sources.
But knowing how to connect with them, and knowing what to say to
someone who hasn’t responded to you the first time, is confusing
and sometimes risky.
Join me next week for the webinar “The New Rules of Following Up
Pitches to Journalists.” This includes bloggers.
It will be from 4 to 5 p.m. Eastern Time on Thursday, June 13. If
you can’t make it, register anyway because I’ll email you the
video replay and all the bonuses within 72 hours. Register for
the webinar “The New Rules of Following Up Pitches to Journalists.”
Publicists, if you’d like to share your own experiences with me,
and how many times you follow up, I’d love to hear from you.
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2. Your Vine Videos
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I’m curious about whether you’re using Vine, the mobile phone app
that lets you shoot six-second videos, as part of a publicity or
marketing campaign.
Big brands are finding all kinds of interesting ways to use them.
I love the Vine video from McDonald’s, to build awareness for its
Fish McBites. It’s the second example in this SlideShare
presentation of Great Examples of Twitter Vine videos.
Send the link to your video to JStewart@PublicityHound.com and
explain how you’re using it.
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3. New Posts at My Blog
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Publicity goldmine: Magazine editors’ blogs (clues galore!)
12 bridging statements to use in tough media interviews
7 best articles on how to use “new” press releases
Safety net saves you from Internet marketing ripoffs
Dog Tweets–Press release, news release or media release?
Which is right?
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4. Hound Video of the Week
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So you think your dog obeys when you tell it to come, sit and
stay? That’s nothing compared to the way this smart dog follows
commands.
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