Issue #1019 May 10, 2016
Publisher: Joan Stewart
“Tips, Tricks and Tools for Free Publicity”
In This Issue
- Find Email Addresses in Seconds
- Amazon Success Toolkit
- Use a Quote to Paint a Picture
- Hound Video of the Week
This Week in the Hound House:
I’m stashing away the $60 I made selling my castoffs on Friday and Saturday. Then I’m raising my right paw and swearing, “I will never again waste time and energy on a rummage sale.” Funniest item we sold: A hot dog toaster, with two slots for hot dogs and two slots for the bun. Item that provoked the most comments: a black rotary telephone from the 1950s. Lots of parents asked their kids if they knew what it was. Not one kid could identify it.
1. Find Email Addresses in Seconds
You have a newsy story idea to pitch to a blogger or journalist but you can’t find an email address.
Find it within seconds using Email Hunter, a nifty Chrome extension that will save you hours of time.
Let’s say you’ve added the extension and you want to pitch an idea for a guest blog post to Copyblogger. But you’re not sure who to contact.
Go to their website at Copyblogger.com. On the upper right of your screen, click on the little red icon you see above.
It will return a list of 11 email addresses. To the right of email address, you’ll see the number of sources with a drop-down arrow where you can click, and learn more information about that person before you pitch. This is the part I love the best. It helps you research the person you’re pitching.
You get 150 free searches a month which is plenty for most Publicity Hounds, or you can add a paid upgrade. This tools also works for newspapers, magazines, TV and radio stations–anywhere you want exposure.
Thanks to Publicity Hound Joel Friedlander for this tip.
To do: Add Email Hunter to Chrome and start hunting!
2. Amazon Success Toolkit
Why does Amazon, the world’s Number One online book retailer, make it so bloody difficult to understand how to sell and promote your books in their store?
I find the massive labyrinth so frustrating and daunting, that I’ve bailed out more than a few times. And then there’s CreateSpace, Amazon’s print-on-demand division.
That’s why I was so excited when Joel Friedlander and Tracy Atkins asked me to review the Amazon Success Toolkit, a first-of-its-kind training package that walks you step by step through how to list your book on Amazon, CreateSpace, Kindle Direct Publishing, AudioBook Creation Exchange, and Author Central.
They’re introducing it with a free call this Thursday, May 12, at 4 Eastern, on “Uploading Your Book to CreateSpace: The Step-by-step Amazon Success Toolkit Method.”
Knowing how to list your books corectly, and take advantage of all the bells and whistles, is the first step in generating free publicity.
To do: Register for the free call and get one full hour of training and 30 minutes of Q&A. This is the product I’ve been waiting for, and I’m giving it four paws up–way up–and also promoting it as their affiliate.
3. Use a Quote to Paint a Picture
When AMC Entertainment merges with Carmike later this year, new CEO Adam Aron wants to appeal to millennials by letting them use their phones to text in certain sections of a theater, or in an entire theater set aside for texting.
I love the quote he offered when interviewd by Variety:
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear, ‘please cut off your left arm above the elbow.'”
That’s a sound bite–perfect for TV or print interviews, press releases, media kits and any type of promotion. It’s the opposite of the boring B.S. quote from the CEO.
To do: The next time you quote yourself, use a quote that paints a paint a picture in the reader’s mind.
4. Hound Video of the Week
Most of these 13 Stupid Dogs chase their tails. But the dog that goes nuts over the windshield wipers, and the dog that drinks from the hose, are woth the wait.
[Tweet “RT @PublicityHound — Find Email Addresses in Seconds #Emailmarketing”]
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