22 Ways to Promote an Event

Issue #906 April 11, 2015
Publisher: Joan Stewart

“Tips, Tricks and Tools for Free Publicity”

In This Issue

22 Ways to Promote an Event
Killer LinkedIn Tip
Stuck for an Article Idea?
Hound Video of the Week

This Weekend in the Hound House:

I’m staying inside this weekend and organizing everything for my speaking schedule the next several months. I’ll be in Las Vegas, Milwaukee, Madison, St. Louis, Nashville and Edmonton. If you live near one of those cities and want to piggyback training for your organization when I’m in town, you’ll save on travel. Email JStewart@PublicityHound.com or call 262-284-7451.

1. 22 Ways to Promote an Event

Look far beyond traditional media when it’s time to promote your next event.

Social media offers dozens of opportunities to spread the word. The secret? Stay organized by creating own checklist of things you’re going to do.

Alyson Stanfield, an art marketing expert who every artist should be following, has compiled an impressive list of 22 Social Media Updates About Your Show That Won’t Bore Your Followers.

Even if you aren’t an artist, you can steal some of her ideas. These are perfect for speakers, trade show organizers, authors, convention planners, fund raisers, nonprofits and entertainers:

On Facebook, share images video, and links that are related to your subject matter. Tag people, businesses and organizations that would want to know about your event.
Tweet examples of contracts or form letters you found helpful during the process.
Leave notes of enthusiastic anticipation about your upcoming show on the Facebook pages of the venue. This could be a hotel, library, museum or book store.
Blog or Facebook your task list for the last two weeks leading up to the opening.
Pull together a SlideShare video of all the art in the show, or other things that will featured.
Read the entire list and subscribe to Alyson’s excellent email tips.

2. Killer LinkedIn Tip

If you share helpful content in an active LinkedIn group, chances are good that many group members already know, like and trust you.

But are they connected to you? Do they know where to find your LinkedIn Company Page?

When you start a discussion, or comment on someone else’s, remind people that you’d love to connect. Also give the link to your Company Page.

Don’t do this repeatedly or it will look obnoxious. But sometimes a discussion lends itself well to baiting the hook.

This tip comes from Wayne Breithbarth, who blew the doors off the digital dog house on Thursday during the webinar on “10 LinkedIn Changes, Workarounds & Apps.” My Publicity Hounds who were on the line have been emailing me with “two paws up, way up” reviews for Wayne.

If you missed it, you can order the webinar replay.

I’m emailing the link for the video replay and all the checklists and cheat sheets by tonight.

3. Stuck for an Article Idea?

When you need a title for an article, blog post or even a book, use the free TweakYourBiz Title Generator.

Type your topic into the window, click “Submit” and, within a few seconds, it will deliver hundreds of topics you can consider.

This works for words that are nouns or verbs.

You can save the list and refer to it later. TweakYourBiz also has a little thesaurus to help you generate more ideas.

4. Hound Video of the Week

This dog finds the perfect stick but won’t give up when he can’t get it through the doorway, into the house. Will he make it as his audience cheers him on?

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