The Publicity Hound’s
Tips of the Week
Issue #493 Feb. 23, 2010
Publisher: Joan Stewart
==========================================
“Tips, Tricks and Tools for Free Publicity”
===================================
In This Issue
===================================
1. Please Rob Me
2. Facebook Fan Page Benefits
3. Pitching Big TV Talk Shows
4. Promoting an Art Group
5. Help This Hound
6. Hound Joke of the Week
7. And at My Blogs…
======================================
1. Please Rob Me
======================================
On social media sites, do you broadcast when you’re leaving your
home or office?
Lots of people do. And every day, their avatars and “Here’s where
I am now” messages are showing up at PleaseRobMe.com, a site that
mocks them for announcing to the world that they aren’t at home
and actually makes it easier for burglars to rob them.
You put yourself at risk when you use Foursquare.com, a social
media site that makes it easy to “check in” with your friends, in
conjunction with blasting out those messages to your Twitter and
Facebook friends.
Find out how it works and what you can do keep yourself from
showing up at this nasty site. I wrote about it at my blog at
http://tinyurl.com/pleaserobmedotcom
======================================
2. Facebook Fan Page Benefits
======================================
Of all the email I receive about Facebook, no other topic results
in more confusion than Fan Pages.
Fan Pages have several huge advantages:
–Facebook limits you to 5,000 friends. But you can have an
unlimited number of Fans. Remember, your profile has friends.
Your Pages have Fans.
–Fan Pages are the only place on Facebook where you can actively
promote. If you’re caught promoting from the status update on
your profile page, Facebook can close your account.
–Fan Pages drive traffic because Google indexes them.
–Customers can interact with you, even if they do not have their
own profile pages on Facebook. They can leave testimonials, ask
questions about your products, offer suggestions for other
products and services, and give you valuable feedback that
doesn’t cost you a penny.
–You can communicate with your fans many different ways: through
articles, tips, videos and photos.
–Your Fans can recommend your Fan Pages to their friends.
Many Facebook users are even more confused now that Facebook has
redesigned its site. We just finished updating the 29 pages of
handouts for last year’s teleseminar on “11 Ways to Avoid Missed
Opportunities on Facebook,” and there’s a lot of helpful
information on how to create and use Fan pages. Anyone who
participated in the teleseminar, or bought the product will
receive the handouts by email tomorrow–for free. It’s my way of
saying thanks for doing business with me.
If you missed the teleseminar, you can still buy the product and
get the updated handouts at http://budurl.com/facebookwithchris
=====================================
3. Pitching Big TV Talk Shows
=====================================
Debbie Meyer probably spends a small fortune on TV commercials
that advertise the kitchen items she sells, including the Green
Bags that keep fruits and vegetables fresher longer in the
refrigerator.
Yet there she was last week on Fox & Friends, doing a segment
about her V-shaped cake cutter and her special kitchen rack that
organizes lids for pots and pans, and other kitchen implements.
Why did Fox & Friends invite her onto the show instead of making
her pay for an ad? Probably because it made for a terrific
segment.
Debbie is lively and animated. She brought lots of props and
demonstrated how they work. The segment had people, color and
motion, three essential elements for TV talk shows.
Learn the other “must have” ingredients for an enticing pitch
when Michelle Anton, a former guest booker for “Oprah,” joins
Steve Harrison for a teleseminar at 3 and 7 p.m. Eastern Time on
Thursday, Feb. 25. She’ll also reveal the most important question
you must be able to answer to land a TV appearance.
Register at http://www.tvpublicityteleseminar.com/?10011
If you can’t make it, don’t depend on a replay because these
sessions often aren’t recorded. Sign up anyway because Steve
always sends out bonus videos and interviews after the call (I’m
an affiliate).
P.S. You only have 9 more months to pitch the “Oprah” show as we
know it. Starting in September 2011, she’ll be devoting her time
to starting her own cable network. Who better than Michelle Anton
to show you how?
====================================
4. Promoting an Art Group
====================================
This week, four Publicity Hounds have tips for Gabrielle Javier-
Cerulli, of Rochester, New York. She needs ideas on how to get
the word out about Global Network of Expressive Arts Facilitators
and attract new members.
From Roxana:
“Just having a Facebook and Twitter profile is not enough. Are
you creating video content? If you are, do you have your own
YouTube or Vimeo channel? There are many coaches and facilitators
that have teleconferences all the time. Have you approached them
for the opportunity to partner or interviews?”
From Heather:
“I’m not sure if this would work, but what about trying to
partner with a life coach association or organization? Both lines
of work focus on individuals reaching for fulfillment, so perhaps
working together is a viable option.”
From Gayle Carson:
“Because these are heart- and soul-centered individuals, the cost
factor will come into play, especially on a monthly basis. You
will have to show a great deal of value for a palatable price for
them to join. Also be aware that your community will change. You
will add and lose approximately 20 percent of your members on a
monthly basis. Get a few champions and that will make a
difference.”
The Publicity Hound says:
Read all the responses to this week’s “Help This Hound” question
at http://tinyurl.com/artsfacilitators
Send your own “Help this Hound” question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state or province.
===================================
5. Help This Hound
===================================
Judith Bron of Spring Valley, N.Y. writes:
“It is no secret that anti-Semitism is at its highest pinnacle
since the end of World War II.
“Jews are the longest surviving civilization on the face of the
earth. I’d like to get onto the paid speaking circuit and speak
about this topic: ‘In spite of universal hatred, Jews survived.
Why?’
“My audiences would be Jewish youth and adult organizations and
non-Jewish organizations that are puzzled about the issue of
anti-Semitism. How do I start marketing myself as a paid speaker
on this topic??
The Publicity Hound says: Paid speaking engagements are very
difficult these days, even for professionals who have been on the
speaking circuit awhile. But let’s see what my Hounds have to
say. If you have suggestions for Judith, post them to my blog at
http://tinyurl.com/antisemitismspeaker
=================================
6. Hound Joke of the Week
=================================
Bumper sticker:
More Wag, Less Bark
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
==================================
7. And at My Blogs…
==================================
Consider retweeting these blog posts:
3 of 4 LinkedIn invitations include this big mistake
http://ow.ly/1anNw
Why I don’t worry about people giving away ebooks I sell
http://ow.ly/18p2R
When you tweet, you might end up on PleaseRobMe.com
http://ow.ly/1apLN
What they’re saying about social Media Rx and our webinars
http://ow.ly/1aqk9
How to connect by phone with a LinkedIn connection
http://ow.ly/1aqmI
================================================
Joan Stewart
a.k.a. The Publicity Hound
Share Your Two Cents