The Publicity Hound’s
Tips of the Week
Issue #616 May 29, 2012
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)
==========================================
“Tips, Tricks and Tools for Free Publicity”
Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/
===================================
In This Issue
===================================
1. Pitching on Social Media Sites
2. Your Bio as an Infographic
3. Angry Over Free Pizza
4. Hound Video
==================================
1. Pitching on Social Media Sites
==================================
Ask 10 journalists how they prefer to receive pitches on social
media sites, and you’ll hear 10 different answers, like these:
–“Only pitch me on my Facebook page, not on my Facebook
profile.”
–“Never pitch me on Facebook, period. It’s too intrusive.”
–“Pitch me on Twitter because I’m on top of my feed all day and
use it to track down leads.”
–“Never pitch me on Twitter. I don’t want my competitors to see
what I’m up to.”
–“Always pitch me by email.”
So what’s a confused Publicity Hound to do?
The general rule, which I’ve been teaching for years, is to pitch
journalists the way each one prefers to be pitched.
But how do you know how they prefer to be pitched if you can’t
contact them? Many journalists never respond to email pitches or
voicemail messages.
Mark 3 p.m. Eastern Time on Thursday, June 7, on your calendar
because that’s when I’ll present a webinar on “How to Use Social
Media Sites to Connect with Journalists.” You can start
registering this weekend. I’ll include the link in Saturday’s
newsletter.
================================
2. Your Bio as an Infographic
================================
Life is not a static bio. It’s an evolving story.
So says Biogrify.com, which will soon allow you to create a fun
interactive infographic about your life to share with others.
You can sign up for an invitation to test the site when it goes
live at http://biogrify.com/
If you missed last week’s webinar on “How to Easily Create Free
or Inexpensive Infographics,” you can buy the video replay at
http://publicityhound.com/publicity-products/marketing-tapes/infographics.htm
I shared the four biggest mistakes I made experimenting with
these sites during my research for this webinar. Knowing what
they are will save you hours of time and aggravation.
===============================
3. Angry Over Free Pizza
===============================
A Dallas-based discount pizza chain has created a huge
controversy over its offer to give away thousands of large
pepperoni pizzas on the evening of June 5 to anyone who orders in
Spanish.
Pizza Patron, which markets heavily to Hispanics, created
international publicity five years ago during its “Pizza por
Pesos” campaign, when its franchise locations started accepting
Mexican pesos as a method of payment.
I love the free pizza idea. Do you? Read the story and cast your
vote in the poll at
http://www.azcentral.com/arizonarepublic/business/articles/2012/05/23/20120523free-pizza-you-order-spanish.html#ixzz1wH6Sthgz and
see if a majority of respondents agree with you.
===============================
4. Hound Video
===============================
This video, about three and a half minutes, has had more than 2
million views on YouTube. It features an exercise instructor who
looks like a poodle and her obedient students–a pack of poodles
that look like the exercise instructor.
Is this an optical illusion? How do think they made this look so
lifelike? It starts slow, but stay with it.
http://www.youtube.com/watch?v=vdX_OBUeHb4
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
——————————————
Read my publicity tips on Twitter:
http://www.twitter.com/PublicityHound
Join my Facebook Fan Pages:
http://www.facebook.com/publicityhound
http://www.facebook.com/publicitytips
Connect with me on LinkedIn (and tell me how we know each other)
http://www.linkedin.com/in/publicityhound
——————————————–
Permission to Reprint:
You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:
Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”
If you like these tips, please pass them on to your friends,
clients and colleagues.
You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.
Privacy Statement:
The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://publicityhound.com/privacypolicy.htm
=======================================
Joan Stewart
The Publicity Hound
Share Your Two Cents