The Publicity Hound’s
Tips of the Week
Issue #513 July 13, 2010
Publisher: Joan Stewart
==========================================
“Tips, Tricks and Tools for Free Publicity”
===================================
In This Issue
===================================
1. Make Friends or Make Money?
2. Tie Your Pitch to Breaking News
3. Last Chance to Get Onto for “Oprah”
4. Fatal Email Marketing Mistakes
5. Goodwill’s Donations Calculator
6. Hound Joke of the Week
7. And at My Blogs & Mobile Site…
=====================================
1. Make Friends or Make Money?
=====================================
If you’re participating in social media, and you’re not seeing a
return on your investment, it could be because you’re more
concerned about making friends than making money.
People who are seeing huge ROI know their goals. They know what
they want to sell and to whom.
They know the problems and concerns of their target markets. They
know how to promote their expertise. And they spend the majority
of their time writing about those topics at their blogs and other
social media sites.
My friend Don Crowther said too many people are more concerned
about making friends. They participate in idle chitchat that gets
them nowhere. And they make numerous other mistakes at sites like
Facebook and Twitter.
Don has created a series of free videos and a free worksheet that
will help you understand why your social media efforts might not
be working out as well for you as you had hoped.
Take a look:
https://btconsulting.infusionsoft.com/go/social/JoanStewart
Read the more than 170 comments from people who watched the
video. Many of them admitted that the light bulb finally went on.
Will yours?
======================================
2. Pitch Yourself During Breaking News
======================================
When news is breaking and you’re the local angle to a national
story, or you can comment on the hot topic of the day, you can be
sure that TV producers, daily and weekly newspaper reporters and
bloggers will practically be begging to talk to you.
But too many Media Mutts don’t bother picking up the phone or
emailing. They think the media are too busy. Or they don’t know
what to say.
Let’s stop this nonsense. This is the very best time to pitch!
Crackerjack publicist Michelle Tennant, who got one of her
clients booked on “Dr. Phil” the very day the client signed the
PR contract, will show you how it’s done. Michelle, a graduate of
The Publicity Hound Mentor Program, uses very simple email
subject lines, includes three important elements in every pitch,
and moves mountains to make her clients accessible to reporters.
She’ll be my guest during the webinar “How to Tie Your Pitch to
Breaking News and Make the Media Interview YOU” at 3 p.m. Eastern
Time on Wednesday, July 21. She’ll share 7 places to look for
news and she’ll tell you about a free media resource website she
uses, thus saving her thousands of dollars on media directories.
Everyone who registers will receive handouts so you can read the
email pitches she sent to the media–the ones that got her
clients phenomenal publicity.
Register for the webinar at
http://publicityhound.com/publicity-products/marketing-tapes/breakingnews.htm
even if the time is inconvenient, because you’ll get a link where
you can watch the video afterward.
=====================================
3. Last Chance to Get Onto “Oprah”
=====================================
Faith, fidelity and food are continuing hot topics with Oprah.
Managing our inner life: Our thoughts, feelings and beliefs
fascinate her audience.
Fidelity: How we are true, or untrue, to our lover/partner/self
is a consistent pressing issue.
Food: So much of family, friends and fun centers around food.
Delicious, healthy, beautifully presented food gets the
producer’s attention.
So says Susan Harrow, author of the recently updated “Ultimate
Guide to Getting Booked on Oprah.” I’m promoting it as an
affiliate, because you don’t have much time left. Oprah’s show
concludes in September 2011 and the producers are already booking
guests far in advance. There will be a last-minute rush of
pitches. Learn how you can beat the crowd and make Oprah’s
producers snap to attention. Go to
http://www.webmarketingmagic.com/app/?af=307515
=====================================
4. Fatal Email Marketing Mistakes
=====================================
If you use email to market, here’s a mistake that can get your
business closed down–fast: Buying or renting email lists.
Many people on those lists have not given you permission to email
them, and they might complain to your Internet service provider
or email management company that you’re spamming. That can close
down the Internet part of your business, pronto. Besides, you
have no guarantee that the email addresses are current.
You can also get into trouble if you automatically add people
like me to your newsletter list, thinking that if you sign up for
my newsletter, I’ll be willing to sign up for yours.
Wrong.
You don’t have to use those tactics to build a list. Instead, you
should be doing 7 other things to direct people to your website
or blog. Millionaire entrepreneur Ali Brown uses them all, and
she’ll be sharing them during a free teleseminar at 7 p.m.
Eastern Time on Wednesday, July 14.
You can register at http://bit.ly/9xLbo9
Learn how to create a slow and steady flow of prospects as well
as fast gushes of list growth (and why you need both). And listen
for Ali’s tips on 3 new list-building methods you should try.
They replace 3 others that are out of date.
======================================
5. Goodwill’s Donations Calculator
======================================
Goodwill uses a really clever calculator at its website at
http://donate.goodwill.org/ to show you exactly how many hours of
career training time you can give a worthy recipient by donating
certain types of household items.
For example, a donated coat, a bike and three CDs can give
someone 48 minutes of career counseling.
A calculator is one of dozens of enticing ways you can pull
people to your website. Learn the others in “Special Report #51:
55 Free Things You Can Offer to Generate Publicity or Capture
People’s Email Addresses” at
http://publicityhound.com/publicity-products/reports.html#SpecialReport51
=====================================
6. Hound Joke of the Week
=====================================
Thanks to Dan Poynter, the self-publishing guru from Santa
Barbara, California, for sharing these great photos of “upside
down dogs.” They made me laugh:
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
====================================
7. And at My Blogs & Mobile Site…
====================================
Consider retweeting:
American Way magazine searching for Road Warriors
http://publicityhound.net/?p=6673
Why holding a press conference can backfire
http://publicityhound.net/?p=6657
Moderate comments at your blog using these 7 tips
http://www.mysocialmediasolution.com/?p=418
Connect with journalists through media leads service
http://www.mysocialmediasolution.com/?p=420
3 email marketing mistakes that can kill your business
http://publicityhound.net/?p=6645
================================================
Joan Stewart
a.k.a. The Publicity Hound
Share Your Two Cents