The Publicity Hound’s
Tips of the Week
Issue #559 June 14, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Install Google’s +1 Button
2. Inventory Closeout
3. Facebook & Twitter Training
4. Write Your Book in 90 Days
5. Help This Hound, Again
6. Hound Photos of the Week
7. And at My Blog & Mobile Site…
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1. Install Google’s +1 Button
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When Google, the King of Search, gives Publicity Hounds an easy
way to let our websites and blogs stand out, we need to embrace
it with all four paws.
The newest tool is the +1 button, shorthand for “this is pretty
cool” or “you should check this out.”
It’s already popping up on websites and blogs, including my blog
at http://www.PublicityHound.net.
Here’s how it works.
When you install the code that makes the button visible on your
own site, people who like your content can click on it and tell
Google and others that they’re recommending it. It’s Google’s
equivalent of Facebook’s Like button.
But here’s the really powerful part. When you recommend somebody
else’s content, your photo shows up when that person’s website is
listed in Google’s search results. Your photo will show up only
if you already have a Google Profile.
Do these four things today:
–If you don’t have a Google Profile, create one at
https://Profiles.Google.com
–Read more about the Google +1 button. The FAQs are at
http://www.google.com/support/webmasters/bin/answer.py?answer=
1140194. You can find a video and a helpful tutorial from
Francisco Rosales at the SocialMouths blog at
http://socialmouths.com/blog/2011/06/02/the-google-plus-1-button/
–Install the button at your website and blog. Or save yourself
the headache and have your webmaster do it for you.
–Start recommending content you see elsewhere by clicking on the
+1 button.
It’s too early to tell how successful the button will be, but
because this is from Google, you still ought to try it.
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2. Inventory Closeout
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I’m removing 20 products from my invbentory, and this is your
chance to grab ’em before they’re gone.
They include CDs, electronic transcripts and tips booklets. CD
and transcripts, regularly $39.95, are only $5 each, plus
shipping. Tips booklets, regularly $5 each, are $1.35, and
include shipping.
Even though many of the products are out of date, all of them
include valuable publicity tips. You’d be crazy not to at least
look at the list of titles:
http://publicityhound.com/publicity-products/inventorycloseout.htm
When the CDs are gone, they’re gone, and we aren’t reordering.
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3. Facebook & Twitter Training
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You responded to last week’s call for training topics and by an
overwhelming majority, Publicity Hounds want how-to tips on
Facebook and Twitter.
Mari Smith, the world’s Number One expert on Facebook, will be my
guest expert during a webinar at 4 p.m. Eastern Time on
Wednesday, June 29, on how to pull fans to your Faceboook Page,
convince them to interact, and keep them coming back for more.
“How do I get more Facebook fans?” was your Number One question,
and there’s nobody better than Mari to teach you. You can start
registering next week.
Many Publicity Hounds still aren’t on Twitter. If you are, you
may not know how to use it to build influence, attract a targeted
group of followers, and sell more products and services.
I’ll be hosting a webinar for beginning and intermediate Twitter
users in early July.
If you have nagging questions about Facebook or Twitter, even if
you’re not sure if you’ll attend the webinar, email me at
JStewart@PublicityHound.com and I’ll add it to the training.
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4. Write a Book in 90 Days
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Many of my friends have written books the hard way, so I’ve heard
one sob story after another about how long it takes.
One author I know spent four years writing her book, and another
frustrating year rewriting, proofreading and doing all the other
little things associated with finally getting it onto the shelves
in bookstores.
If this sounds like you, or if you want to write a book and avoid
these hassles, help is on the way.
You’re invited to a free webinar or telephone seminar on
Thursday, June 16, with host Steve Harrison who will interview
Ann McIndoo. Ann has developed a unique system for writing a
quality non-fiction book in 90 days.
I’m promoting this call as a compensated affiliate because far
too many authors spend far too much time producing books that, in
many cases, don’t even sell. Ann’s system works best for authors
who have written non-fiction books, particularly how-to,
leadership, business, self-help, autobiography, etc. It doesn’t
work very well for children’s books, novels or poetry.
Discover the speed writing system she’s used to help 268 authors
get their books done quickly. Register at
http://www.freeauthortraining.com/call/?10011
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5. Help This Hound, Again
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I love it when you help other Hounds with their publicity and
marketing dilemmas.
But my tail really wags when the Hound asking for help uses one
of your ideas.
That’s what Timothy Nishimoto did when, several months ago, he
asked for help on how to emphasize food at this wine bar in
Portland, Oregon.
Publicity Hound Michael LaRocca suggested Tim change the name of
the restaurant, and Tim likes the idea. He wants to sponsor a
contest asking people to help name the restaurant.
But he’s confused about how to create the buzz in the community
while also coordinating PR. I’ve published his entire question at
my blog, and we’re hoping you can help.
Post your best ideas and helpful advice in the comments section
at http://publicityhound.net/?p=8690
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6. Hound Photos of the Week
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Thanks to Publicity Hound Meryl K. Evans of Plano, Texas, for
these photos of the weirdest dog breeds ever:
http://www.oddee.com/item_97779.aspx
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7. And at My Blog & Mobile Site…
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Publicists: Trade PR skills for Internet marketing training
http://publicityhound.net/?p=8623
Install Google’s +1 button at your website and blog
http://publicityhound.net/?p=8655
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http://www.linkedin.com/in/publicityhound
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Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
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Joan Stewart
The Publicity Hound
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