How to Test Facebook’s 20% Rule

The Publicity Hound’s
Tips of the Week
Issue #703 April 2, 2013
Publisher: Joan Stewart

==========================================

“Tips, Tricks and Tools for Free Publicity”

===================================

In This Issue
===================================

1. How to Test Facebook’s 20% Rule

2. When a Reporter Calls, Jump

3. Wanted: Vendors to Convert Ebooks

4. Hound Videos of the Week

This Week in the Hound House:

On my morning walk, I noticed that the hotel in my town put
several portable TVs on the sidewalk this week with a sign that
said “FREE–They Really Work!” It reminded me that this is one of
the quickest ways to get rid of old junk. I’ve done this with
great success by hauling it out to the curb. I got rid of a
child’s small plastic wading pool, a big clunky metal desk and a
poker table, all in one day. Gone in a flash!

======================================
1. How to Test Facebook’s 20% Rule
======================================

If you’re scrambling to change your Facebook cover photo to
include a call to action, now that Facebook is allowing one
again, be careful that you still adhere to the rule that limits
the amount of text in your cover photo to only 20%.

A call to action is powerful because you can tell people to do
EXACTLY what you want them to do, like opt in for a free White
Paper.

But Facebook is still limiting the amount of text in your cover
photo to only 20 percent because it doesn’t want the photo to
look like a giant billboard or a garish banner ad.

You can find a free tool for measuring your cover photo at
http://www.christiankonline.com/facebook-20-percent-cover-photo-
rule/. Here’s how to use it:

–Scroll about halfway down the page.

–Type the URL for your Facebook page into the small window to
the left of the blue box with the white checkmark, where it says
“Fanpage ID.”

–Click the blue box and your cover photo will appear.

–Now, click on each section of the graph where you see text in
the photo. As you click, look just above the photo and it will
instantly tell you exactly how much of the photo includes text.
Mine is exactly 20 percent.

If yours is higher than 20 percent, find a graphic designer to
change it. Then incorporate a powerful call to action.

====================================
2. When a Reporter Calls, Jump
====================================

A few hours before marketing expert Samantha Hartley was supposed to call me for a phone appointment on Friday morning, she emailed me to cancel.

“Short notice resched but you’ll love the reason,” the subject
line stated.

Turns out a local business reporter called and wanted her to be
on his TV show that morning.

“I learned from your ezine that one needs to be ready at a
moment’s notice,” she wrote.

Without waiting for me to reply, she went ahead and canceled, as
she should have, and accepted his invitation immediately.

If she had waited for me to reply, he might have gotten impatient
and asked someone else.

If this happens to you, and you’d benefit from the publicity,
cancel your appointment unless it’s vitally important and there’s
no way possible to reschedule. But if a reporter calls and you’re
not a good fit for the story, or there’s nothing to be gained by
the interview, you can politely decline.

====================================
3. Wanted: Vendors to Convert Ebooks
====================================

I’m looking for vendors to convert some of my ebooks to edocs and
then upload them to sites like Amazon, B&N and Apple, for viewing
on ereaders.

What a chore!

I’ve located a few promising prospects, but I want a quality job
at a decent price. So many vendors, I’m told, run the ebook
through a software program and, rather than checking for errors,
slap it together and upload it without making corrections.

If you have a good recommendation, email me at
mailto:JStewart@PublicityHound.com and put “Edocs” in the subject
line.

I’ll compile the results and share them at my blog.

====================================
4. Hound Video of the Week
====================================

This Chihuahua does a nice job playing pool, sinking one ball
after another in the side and corner pockets until he makes a
fatal mistake.

http://www.lifewithdogs.tv/2013/03/dozer-the-marathon-dog/