How to Find Your Target Market

The Publicity Hound’s
Tips of the Week
Issue #602 April 7, 2012

Publisher: Joan Stewart

mailto:JStewart@PublicityHound.com
http://publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/(Blog)
http://www.publicityarticles.net (Ezine Archives)

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. How to Find Your Target Market

2. Free Icons

3. And at My Blog & Mobile Site…

4. Hound Video

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1. How to Find Your Target Market
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A survey I conducted last year showed a surprising number of
Publicity Hounds don’t know how to reach their target market
during a publicity campaign.

Respondents complained about press releases that generate zero
publicity and hardly any traffic. They said their pitches result
in no callbacks or email replies from journalists. They spend
hours on the social media sites writing status updates, but they
receive too few Likes and almost no comments.

One of the secrets of finding your target market is that you must
know where to look for THEM but also make it easy for THEM to
find YOU. They might have a specific problem they need solved,
and they’re searching for someone to help them in LinkedIn
groups, via Twitter hashtags, or at an article directory site.
If you aren’t there, you lose.

Let me help.

You’re invited to a free 90-minute webinar I’m hosting from 3 to
4:30 p.m. Eastern Time on Thursday, April 12, on “The 3-Part
Formula for Finding & Capturing Your Target Market in a Publicity
Campaign.”

You’ll come away with tips that will spare you hours of wasted
time writing press releases and pitches that go nowhere, and
precious hours communicating with the wrong people on social
media sites.

Read more about what you’ll learn and register here:
http://publicityhound.com/targetmarket.htm

Come with questions. I’ll answer them all. If we don’t have
time for yours, I’ll send you a personal reply by email.

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2. Free Icons
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Thanks to Publicity Hound Gregg Fidan for sharing
http://www.IconFinder.com, a cool website where you can download
thousands of free icons that are in the public domain, perfect
for use at your website, blog and online pressroom. Some of them
are approved for commercial use.

Search by topic. I found dozens of really neat Twitter and
Facebook icons!

Still not tweeting? Why? It’s a great way to help other people
and promote what you’re doing. Access the step-by-step video
replay of my webinar on “Twitter for Beginners” at
http://publicityhound.com/publicity-products/marketing-
tapes/twitterforbeginners.htm

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3. And at My Blog & Mobile Site…
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How to boost the number of your friends on Goodreads
http://publicityhound.net/?p=10941

Source needed for story on mom-daughter relationships
http://publicityhound.net/?p=10922

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4. Hound Video
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This one is actually a free commercial, but you’ll love the
doggie dentures:
http://www.youtube.com/user/pedigreebrand?v=vFPDaQrPjus&feature=
pyv

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs:

http://publicityhound.com/dogjokebook/

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http://www.facebook.com/publicityhound
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other)
http://www.linkedin.com/in/publicityhound

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Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

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Joan Stewart
The Publicity Hound