The Publicity Hound’s
Tips of the Week
Issue #508 June 8, 2010
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. How to Catch CNN’s Attention
2. Add Facebook’s ‘Like’ Button
3. Still Not Done Writing Your Book?
4. Promoting a Course for Execs
5. Help This Hound
6. Hound Joke of the Week
7. And at My Blogs & Mobile Site…
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1. How to Catch CNN’s Attention
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If you’ve been pitching CNN and you’re getting nowhere, take
matters into your own hands.
Go to the network’s IReport page where you’re invited to write your
own story, be heard and shape what CNN covers.
“One of the goals of CNN IReport is to expand the current
definition of news. Please share the stories you think are
newsworthy and participate in discussions you think are
interesting. CNN’s producers will check out the most compelling,
important and urgent stories, so we can verify the information
and add them to CNN’s coverage.”
The stories in this section are not edited, fact-checked or
screened before they post. Only ones marked “CNN IReport” have
been vetted by CNN.
But if you can pique the network’s interest here, where you KNOW
they’re paying attention, you might end up on the televised news.
Be sure to stop by the assignment desk so you know exactly
what kinds of sources they’re seeking. Your IReport article
doesn’t have to tie into one of the assignments, but it helps to
know what they need.
If you’re content with being on the news in your own community,
increase your chances. Check out the teleseminar I hosted with TV
producer Shawne Duperon on “How to Get on the Local TV News
Tomorrow.”
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2. Add Facebook’s ‘Like’ Button
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Make it easy for people to spread the word about your website,
blog articles and other online content.
Add Facebook’s “Like” button to those pages.
The button lets users share content with their friends on
Facebook with just one click. Since the content is hosted by
Facebook, the button can display personalized content whether or
not the user has logged into your site. For logged-in Facebook
users, the button is personalized to highlight friends who have
also “liked” the page.
If you aren’t tech-savvy, let your webmaster insert the button
for you by following instructions.
Then make sure you’re taking advantage of the power of Facebook.
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3. Still Not Done Writing Your Book?
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Is it taking you longer to write your book than you ever
expected…a lot longer?
Is watching the whole thing come together like watching grass
grow?
If so, you’re invited to a free telephone seminar on Thursday,
June 10, with Ann McIndoo, who has developed a unique system for
writing a quality non-fiction book in 90 days! I’m a compensated
affiliate for this program.
Discover the speed writing system she’s used to help 268 authors
get their books done quickly.
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4. Promoting a Course for Execs
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This week, three Publicity Hounds have tips for Anne Graham of
Vancouver, British Columbia who needs help launching a new
product,a toolkit for executives on how to survive and thrive
during the recession.
From Eric Gruber:
“Do article marketing. Target top websites and ezines. For
example, FastCompany.com (they have member blogs), CEO Refresher
and hundreds more.”
From Flo Selfman:
“Send the information to Karen E. Klein, a leading business
journalist who writes the InBox column every week in the Los
Angeles Times Business section. Karen could use you and your
product to answer a reader’s question. “
From The Publicity Hound:
Video, video and more video!
Create short videos of no more than two and a half minutes packed
with tips in a specific sub-category within your course or your
ebook.
Each video should include the landing page URL where people can
opt into the ebook.
The more videos you create, the more keywords, or tags, you can
use. All those keywords and videos will be pulling in traffic
from the search engines.
Read all the responses to this week’s “Help This Hound question,
or join the discussion.
Send your own Help this Hound question and include your city and state.
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5. Help This Hound
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Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles,
Calif. write:
“We are family relationship experts who have developed an ebook,
‘Courage and Lessons Learned.’ It’s full of practical tips that
help you take the first steps toward a new goal–running a 5K,
starting your own business, reconnecting with an old friend. By
logging on to our blog,you can join the email list and download
a complimentary ebook, in PDF format.
“We’re looking for some creative ways to let bloggers and
organizations know about this free ebook. We already have an auto
responder on our blog and website. But a broader reach would help us
spread the word.”
The Publicity Hound says:
One of the first things you should do is get your blog off of
Blogspot’s server and onto another server where you have complete
control over it. I learned this the hard way. With no warning,
Blogspot denied me access to my ezine archives, and I never
learned why. Luckily, I backed up the archives and was able to
import almost all of it into a WordPress blog where it’s now safe.
Hounds with other tips on how to promote your ebook can post them
to my regular blog. What are some ways that Rosemary and
Phyllis can tie into breaking news events?
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6. Hound Joke of the Week
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Dogs are better than kids. They eat less, don’t ask for money all
the time, are trained, usually come when called, never drive your
car, don’t hang out with drug-using friends, don’t smoke or
drink, don’t worry about whether they have the latest fashions,
don’t wear your clothes and don’t need a gazillion dollars for
college.
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7. And at My Blogs & Mobile Site…
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Consider retweeting:
New to publicity? Here’s a free 6-part email course
Online visibility: 13 ways to build a following
Share Your Two Cents