Health Care Bill Hangover

The Publicity Hound’s
Tips of the Week
Issue #497 March 23, 2010

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Health Care Bill Hangover

2. $500 for Best Publicity Success Story

3. What Publicity Superstars Know

4. Mobile Markeing Questions Answered

5. Media Leads

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blogs…

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1. Health Care Bill Hangover
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The media has covered every possible argument for and against the
health care bill that President Obama signed this morning.

But one angle I haven’t seen covered much is how to deal with the
angst and anger over this bill that has divided the country,
friends, family members and co-workers. This battle is far from
over. And if you’re an expert in one of these topics, publicity
might be waiting for you:

–Etiquette experts, how can party hosts prevent a food fight at
their next dinner party? Is it tacky to include the warning,
“Please park your politics at the door” on the party invitation
if you’re inviting guests who you know are divided on the health
care issue?

–Therapists and anger management experts, how can people deal
with the intense anger that’s playing out all over the country,
from radio talk shows to living rooms?

–Small business experts, is it stupid or smart for people who
use sites likes Twitter and Facebook for business to state their
opinions for or against the health care bill, and get embroiled
in an argument they can’t win? What should people like barbers,
massage therapists and other service providers do when their
customers start discussing health care, and they disagree with
their clients’ opinions?

Ask youself, “What expert advice can I offer?” And then choose
the appropriate media outlet. If you can offer a source on the
opposite side of the issue, all the better. TV producer Shawne
Duperon says the more you can help TV news producers create an
entire segment, the better your chances of appearing on their
news show.

She gave that advice, and dozens more tips, during the
teleseminar on “How to Get Booked on the TV News Tomorrow.” Read
more about this call that’s available as a CD or electronic
transcript, at http://tinyurl.com/getontvnews

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2. $500 for Best Publicity Success Story
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If you can explain how the tips in this newsletter have changed
or life or your business, and you have a great publicity success
story to share, you could win $500 in products or services from
my website at http://publicityhound.com

Last week, I asked you for help promoting the fact that I’m
publishing the 500th issue of my newsletter on April 13. I took
ideas from the responses and decided to ask you for your best
ideas, let my readers vote on the best one fromg the 10
finalists, and take all the ideas and compile them into a free
ebooik that I invite people to share on the social media sites.

See all the details on how to enter at http://ow.ly/1pUu8

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3. How Social Media Sells Bagels
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So you think Facebook Fan pages are nothing more than annoying
promotions?

The folks at Einstein Bagels don’t think so. Neither do their
customers.

A coupon campaign on the company’s Fan page in January exploded
its Fan base from 7,000 to more than 405,000. Read about how they
did it at the Ragan.com blog at
http://tinyurl.com/einsteinpromotion.

And pay particular attention to the one important thing they did
for three months before they started the promotion. They
monitored what fans were writing about, and that provided
insights into the kind of promotion that would be a success.

What can a Facebook Fan page do for you, and what do you do after
you’ve created it? Plenty. See 11 Ways to Avoid Missed
Opportunities on Facebook” at http://budurl.com/facebookwithchris

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4. Mobile Marketing Questions Answered
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I didn’t see any mention in the Ragan article above whether
Einstein incorporated a mobile marketing campaign into its
promotion. If it isn’t, it isn’t too late.

A reader who has seen the discussion here on mobile marketing
says she’d never want to make obtrusive telephone calls to
people’s mobile phones while the drivers are on the road and
might become distracted.

The kind of mobile marketing I’m talking about are text messages
sent to people who have given you permission to market to them,
much like opt-in email campaigns.

If you have a question about mobile marketing, ask Dan Hollings
during the free webinar at 8 p.m. Eastern Time, sponsored by
StomperNet. Register at
https://stompernet.infucsionsot.com/go/SMW2/SN332 and submit the
questions you want him to answer. See you on tonight’s call.

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5. Media Leads
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–Syndicated columnist Mildred Culp, who writes the Workwise
column, wants to know about companies in any industry except
advertising and PR that have made a big contribution to the
company. Email her at mailto:workwise@comcast.net

–The Culinary Rock Show on WIFI 1460-AM in the Philadelphia anad
South Jersey markets needs guests in the food and wine industry
or the music business. It wants to hear from expeerts, authors,
entertainers or anyone else who can guarentee a great nterview.
Get contact info for this show and others at
http://radioguestlist.com/blog_index.html

See “Publicity Tips for Restaurants, Chefs & Foodies” at
http://tinyurl.com/foodpublicitytips

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6. Help This Hound
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Jennifer Melnick Carota, aka The Gift Therapist, of Pittsburgh,
Pa., writes:

“I have recently launched a new business, Virtual PR 101, that
specializes in affordable social media marketing strategy,
promotion, and coaching for small businesses and nonprofits.

“Services are provided a la carte, and range from basic blog set-
up to the full development and execution of Facebook and Twitter
outreach solutions.

“How can I promote my services to entrepreneurs and organizations
who may be under the impression that PR services are too
expensive or not within their budget? I really want to help small
businesses and charitable organizations get noticed! Any help
your Hounds can provide would be greatly appreciated!”

The Publicity Hound says:

A great questions, Jennifer. There are lots other PR people who
read this newsletter and don’t compete with you for these
services. Let’s hear it, Hounds. How can Jennifer promote her
social media skills? Post your best ideas to my blog at
http://ow.ly/1pWZx

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7. Hound Joke of the Week
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Dear God:

Why are there cars named after the jaguar, the cougar, the
mustang, the colt, the stingray, and the rabbit, but not ONE
named for a dog? How often do you see a cougar riding around?

We do love a nice ride! Would it be so hard to rename the
“Chrysler Eagle” the “Chrysler Beagle”?

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://publicityhound.com/dogjokebook/

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8. And at My Blogs…
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Consider retweeting these blog posts:

How have my publicity tips helped you? Win $500 in prizes
http://ow.ly/1pUu8

Free White Paper for recruiters can help anyone who tweets
http://ow.ly/1pXbz

4 percfent of tweets recommend or criticize products
http://ow.ly/1pXkC

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Joan Stewart
a.k.a. The Publicity Hound