The Publicity Hound’s
Tips of the Week
Issue #712 May 4, 2013
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Google+: Don’t Fight It!
2. Maximum Publicity in 15 Minutes
3. New Posts at My Blog
4. Hound Joke of the Week
This Weekend in the Hound House:
Thanks for all the ideas on how to arm myself for combat against
the rabbits and the Boxelder bugs. The most unusual suggestion
for dealing with the rabbits was from Publicity Hound Connie
Oswald Stofko: Use a Bounce dryer sheet attached to a wooden
stick about one foot high. Almost everyone told me to ignore the
Boxelders, those harmless bugs that are napping atop each other
on the south side of the house. Publicity Hound Judith Bron
recommended placing whole or sliced onions on my porch to get rid
of the bugs, or in the garden to repel the rabbits. Onward
soldiers!
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1. Google+: Don’t Fight It!
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Lots of people, me included, said Google+ would fail as a social
media platform when it debuted two years ago. That was partially
because sexy Pinterest and the ubiquitous Facebook were stealing
the spotlight. Boy, were we wrong!
Today, Google+ is the second largest social network, with 400
million members.
Here’s the kicker: It’s also the backbone of Google, the world’s
largest and most respected search engine. That’s why Google+ is
one the most powerful tools you can use to promote your
expertise, build a community, manage your friends, find content
to share, and join the conversation.
Social media strategist BL Ochman, who’s hooked on Google+, says
participating in it, as an individual or a brand, is no longer an
option. Google+ profiles and content, she says, are now part of
Google’s new search algorithm.
In other words, you need to use it if you want better search
placement. Join us for a tour of Google+ and the best ways to use
it to grow your business during a webinar I’m hosting from 4 to 5
p.m. Eastern Time on Thursday, May 9.
If you’ve been fighting Google+ like I have, and you think it’s
one more pain-in-the-tush social media site to learn, BL will
convince you that Google+ is not only critical to your business,
but it can be a heck of a lot of fun. She loves the Hangouts,
which are catching on like wildfire for all sorts of businesses
uses.
Click here to register for the webinar “Why Google+ Matters to
Your Business and How to Use it Wisely.”
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2. Maximum Publicity in 15 Minutes
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Want to land a lot more free publicity and media exposure for
what you’re promoting–without spending an enormous amount of
time doing it?
If so, join Steve Harrison of Radio-TV Interview Report (RTIR)
for a free webinar on Thursday, May 9, at either 2 or 7 p.m.
He’ll be sharing specific strategies to score maximum publicity
in minimum time. You will learn:
–A key habit to set right now if you want more publicity and
sales. It’s a strategy almost every super-successful author has
made a habit.
–How to plan out your annual publicity campaign(s) in 15 minutes
or less.
–The single most important thing you need to know to land media
coverage.
And lots more. Register for the maximum publicity webinar.
Steve won’t make the replay available so if you can’t attend,
sign up anyway and recruit someone to sit in for you and take
notes. Consumer Stuff: I’m Steve’s affiliate and I might earn a
commission if you buy something down the road from him.
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3. New Posts at My Blog
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San Diego Meetup for dogs a red-hot hit at Mexican cafe
Headline Writing Tip: Keywords beat clever every time
Dog Tweets – Twitter Self-Service Ads 101
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4. Hound Joke of the Week
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More funny dog signs. My favorite is on the top.
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