The Publicity Hound’s
Tips of the Week
Issue #515 July 27, 2010
Publisher: Joan Stewart
==========================================
“Tips, Tricks and Tools for Free Publicity”
===================================
In This Issue
===================================
1. Five Killer Social Media Strategies
2. How to Get on Top TV Shows
3. Book Bloggers
4. Subject Lines That Scream “Open!”
5. Help This Hound
6. Hound Joke of the Week
7. And at My Blogs & Mobile Site…
=====================================
1. Five Killer Social Media Strategies
=====================================
If you’ve been following the series of free videos that Don
Crowther has been sharing this past week, you’re already adopting
some of his killer strategies on how to make more money than
friends on the social media sites.
If you missed any of the videos, you can still access them here:
https://btconsulting.infusionsoft.com/go/reverse/JoanStewart
Even if you don’t watch them all, I don’t want you to miss the
replay of a special webinar that Don did last week for Jeanne
Hurlbert, my business partner, and me. It’s at
http://www.mysocialmediarx.com/downloads/media/donc/ In it, Don
explains his strategies on exactly how often you should be
posting on sites like Twitter and Facebook, and the exact types
of content you should be sharing to make money, not just friends.
For example, if it’s more sales you want from these sites, stop
tweeting about what you had for lunch, what’s new in your pet’s
life, or the latest sob story about your aches and pains. Don
lays it out in step-by-step detail and shows you exactly how to
come across as trusting, competent, confident and helpful so
people will be practically begging to buy from you.
I also learned about a clever strategy that Don uses on LinkedIn.
He encourages other people to answer a question but it makes HIM,
not THEM, look like the expert.
He shared free Google tools that will make your social media
tasks so much easier and help you determine exactly which links
are bringing in leads and sales.
All of this free content is to promote his Social Profit Formula
product. To encourage you to buy it from me (I earn a
commission), I’m adding this bonus: $500 worth of my products or
consulting.
That’s in addition to bonuses he’s offering. They include:
–“How to Make a Living as a Social Media Consultant” (this is
the hottest job market and he explains in detail how to make a
living even with no previous Social Media knowledge. It includes
guidelines on how to price your services.
–“How to be a Super Affiliate using Social Media.” It’s a
complete step-by-step module that gives every detail on keeping
customers while sending them offer after offer that convert to
sales.
Bottom line: Don has a $5,000 guarantee he is offering if you
implement everything he teaches and still don’t recoup the cost
of the course.
Watch the webinar he did last week, and then decide if you’re
ready to take the next step:
http://www.mysocialmediarx.com/downloads/media/donc/
======================================
2. How to Get on Top TV Shows
======================================
Most people who dream of being on “Oprah” and other major TV talk
shows have no business being there.
Either their topic isn’t a good fit for the show, or they can’t
articulate a convincing pitch in 15 seconds or less. Yet they
continue to flood the producers with lousy pitches that label
them as pests.
On Thursday, July 29, Steve Harrison will host a teleseminar on
the three biggest tips you need to know to get onto major TV
shows. You’ll learn what NOT to send to producers, what NOT to
pitch to guest bookers, and mistakes you should never make, or
they’ll blackball you forever.
Then you’ll learn about the 3 big secrets for doing it the right
way. Read more about what you’ll learn and register for the call
at one of two times–2 or 7 Eastern Time
http://www.tvpublicityteleseminar.com/?10011
If you can’t make the call, recruit somebody to take notes for
you. (I’m a compensated affiliate.)
=====================================
3. Book Bloggers
=====================================
Thanks to Publicity Hound Regina Lundgren of Kennewick, Wash.,
for tipping us off to this long list of book bloggers that she
found in the Publisher’s Weekly ezine:
http://bookbloggerconvention.com/attendees/
Some of them discuss books. Many write book reviews.
The timing couldn’t be better, as more newspapers and magazines
are eliminating book review sections.
Check them out if you need to promote a book. And then add
bloggers to your list of targeted media. See “How to Create a
Media Plan” at http://publicityhound.com/mediaplan.htm
=====================================
4. Subject Lines That Scream “Open!”
=====================================
Here’s some really bad advice that the so-called PR experts
dispense: Your email pitches to journalists and bloggers should
be as short as possible. No more than three or four words.
Why is it bad advice? Because it forces people to make their
subject lines sound cute rather than informative.
Publicist Michelle Tennant, a master at booking her clients on
top-tier TV and radio shows, often uses as many words as
necessary in her subject lines so they scream, “Open me!”
And wow, do journalists ever open them!
During last week’s webinar on “How to Tie Your Pitch to Breaking
News and Make the Media Interview YOU,” Michelle dissected three
email pitches that scored publicity in major media outlets. All
three had the critical elements of an email pitch and made the
journalist’s job incredibly easy. You can adopt them for your own
use.
News is breaking all around you–and that’s the very best time to
pitch. I recorded the webinar and you can watch it at your
computer, or download it along with the MP3 file, the handouts
and Michelle’s sample pitches. Read more about what she taught at
http://publicityhound.com/publicity-products/marketing-tapes/breakingnews.htm
======================================
5. Help This Hound
======================================
Cathy Berger of Roslyn, New York, writes:
I keep having to cancel events because I don’t have enough paid
registrations.
I have a live, hands-on “dress better” fashion company full of
classes. Most are $36 for 90 minutes of instruction, and
attendees can take individual courses whenever they are held, but
they must be physically near to New York City or Long
Island/Nassau County. You can learn more about it at
http://www.fashionsociete.com/
The “What’s Your Body Type? Now Dress For It” class, for
example, includes:
–Topics such as an analysis of your present style
–A real measurement of key body areas
–A professional determination of your true body type
–Techniques to create the illusion of a slimmer (or custom) look
–Slides showing ways to dress for it and how to create a
wardrobe for it
–How to use items already in your closet to pull your new look
off.
What are some quick and creative ways I can market the event
calendar and reach the right people—women who want or need to
look and dress their best?
The Publicity Hound says: Cathy, I encourage you to use social
media and Internet marketing to help solve people’s problems and
pull them to your live events, and also to create products for
women who don’t live in the New York area. Don Crowther’s
excellent series of social media videos at
https://btconsulting.infusionsoft.com/go/reverse/JoanStewart that
I referred to in the lead item will show you how to do that.
Hounds with other ideas for Cathy can comment at my blog at
http://publicityhound.net/?p=6727
=====================================
6. Hound Joke of the Week
=====================================
“The dog is a yes-animal. Very popular with people who can’t
afford a yes man.” — Robertson Davies, Canadian author
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
====================================
7. And at My Blogs & Mobile Site…
====================================
Consider retweeting:
How to write a guest post for my publicity blog
http://publicityhound.net/?p=6573
Get the monkey off your back using VAs, subcontractors
http://publicityhound.net/?p=6758
——————————————-
Follow me on Twitter:
http://www.twitter.com/PublicityHound
Join my Facebook Fan Page:
http://www.facebook.com/publicitytips
Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound
================================================
Joan Stewart
a.k.a. The Publicity Hound
Share Your Two Cents