Issue #753 Sept. 24, 2013
Publisher: Joan Stewart
“Tips, Tricks and Tools for Free Publicity”
In This Issue
- Cruise with Me at Sea
- Free Publicity 12 Months a Year
- iPad Webinar Replay
- Hound Video of the Week
This Week in the Hound House:
After “doing” my hair and make-up, getting my picture taken, it’s off to the post office for an updated passport. See item #1 below. January seems like forever. Hope you can join me! (See Item #1 below.)
1. Cruise with Me at Sea
I’ve been dying to tell you this, and we’ve finally nailed down most of the details.
Authors and other Publicity Hounds who are thinking about writing a book can join me and three other book experts Jan. 18-23 for five days on the Royal Caribbean. It’s a working vacation where you’ll learn all about book publishing, marketing, distribution and sales.
I’m hosting “Create the Ultimate Bestseller at Sea” with Judith Briles, Penny Sansevieri and Amy Collins.
We’re departing Tampa on Jan. 18, headed for George Town on Grand Cayman, and then Cozumel, Mexico. You can attend workshops every day and we’ll have two intensive days of learning when we’re at sea. But when we’re in port, you’re on your own to play and enjoy.
Also, as an added bonus, each night while you’re eating, the four of us will be working like, well, like sea dogs. We’ll be rotating from table to table to give everyone a chance to ask us questions about any aspect of publishing. Or give us your toughest problem so we can help you solve it.
The cost for all workshops, the cruise, taxes and gratuities is only $1,100 per person for an outside, ocean view cabin. Or $1,200 per person for a balcony.
We’ve even arranged for a “Lifesaver” special that will let you pay for the trip over six months, via PayPal, with no interest. How convenient is that?
The website will be ready later today or tomorrow but I wanted to give you a heads-up so you can save the dates. If you’re interested, please call Judith Briles right now at 303-885-2207. A quick summary of Judith and other three Chicks at Sea:
–Judith Briles is the Book Shepherd of Book Shepherds. I’ve spoken at two of her Author U events, and she puts on one hell of a seminar and a party. One of her clients calls her “The North Star for Authors.” I couldn’t agree more. This woman knows everything about writing and publishing. Oh, did I tell you she’s written 30 books?
–Book marketing expert Penny Sansevieri has helped 11 books gain best-seller status in less than two years. She knows all the ins and outs of how to promote online, including under-the-radar ways to sell more books on Amazon.com.
–Amy Collins, formerly with Barnes and Noble, is the foremost expert on the book distribution chain. If you’re planning a book signing or other event, she can tell you how to get your books into every bookstore in that city so you don’t miss one sale.
I’ll send you a special mailing later today or tomorrow with the website address where you can learn more about the trip. Not sure you want to attend? You can also call me at 262-284-7451 and let’s chat. But Judith has all the answers. Call her at 303-885-2207.
For a sneak peak….here’s the ship we’ll be sailing on, Brilliance of the Sea.
2. Free Publicity 12 Months a Year
If you accept guest blog posts at your blog, like I do, beware of links the writer uses within the post, particularly those in the author resource box.
Are your publicity attempts hit and miss? Is it like throwing spaghetti against the wall to see what sticks?
If you know what story ideas you’ll be pitching two, three, even 10 months from now, you’ll be in a better position to manage your publicity campaign. Let The Publicity Hound help.
I’m hosting a free webinar this Thursday, Sept. 26, from 4 to 5:15 p.m. Eastern Time, on “The Secrets to Getting Free Publicity 12 Months a Year.” You can keep the momentum going only if you have a pocket full of ideas you can be pitching to journalists, or sharing on the social media sites, even if you don’t have breaking news to announce.
I’ve got you covered. I’ll be sharing 82 story ideas–several for each month of the year–that you can start pitching as soon as the webinar is over.
Learn the 4 major secrets of getting free publicity, the #1 thing the media expect from you, 14 examples of what news really is, the truth about press releases, and those 82 story ideas to get you off to a fast start.
Register now and bring your questions.
3. iPad Webinar Replay
If you missed last Thursday’s webinar with Mike Stewart on how to create killer presentations on the iPad using a $10 app, you’re in luck.
Mike recorded it, and you can watch the replay right now, for free.
For just a few bucks, you can buy several more apps that will let you create stunning whiteboard videos to use in your presentations, and make beautiful HD intros and end credits.
Mike lists all the equipment he uses, so there’s no guessing. And he gives you lots of ideas on the types of audiences that will love your presentations.
Watch the replay right now before he takes it down.
4. Hound Video of the Week
You’ll never guess how crop circles are created.
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