92 Ways to Get Press Coverage

The Publicity Hound’s
Tips of the Week
Issue #677 Jan. 1, 2013
Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. 92 Ways to Get Press Coverage

2. Content is King in 2013

3. 6 Keys to Success for Authors

4. Hound Video of the Week

This Week in the Hound House:

I’m starting Week #6 of a persistent cough, diagnosed by my doctor
as an allergy, probably to leaf mold. It started shortly after I
discovered Muttland Meadows dog park and its wonderful hiking
trails where Bogie and I kicked up the leaves while playing fetch.
The price we pay for our four-legged friends!

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1. 92 Ways to Get Press Coverage
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You’ll be blown away when you see this blog post on “92 Ways to Get
(and Maximize) Press Coverage.”

http://www.seomoz.org/blog/92-ways-to-get-and-maximize-press-coverage

It’s one of the most complete lists I’ve seen about how to navigate
the online and offline worlds of publicity–perfect for starting
the new year right.

Chances are you’ve already read many of the tips here. But author
Chris Winfield of BlueGlass Interactive, Inc. has done such a
fabulous job of consolidating all 92 tips into an
easy-to-understand, step-by-step format, that I don’t want you to
miss it. I’ve bookmarked it and will be spending more time
digesting it this weekend.

If you’re a Pubicity Puppy who’s just learning about how to
self-promote, this one blog post will shorten your learning curve
by miles.

If you’re a veteran Publicity Hound and you THINK you know it all,
you’ll learn at least a dozen new tricks for DIY promotion.

Two paws up–way up–for this one. Don’t miss it.

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2. Content is King in 2013
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One of the most important things you can do to promote yourself
this year is to create content–lots of it, in a variety of
formats, and consistently.

Helpful content helps attract your target audience. It catches
Google’s attention. And it impresses journalists who are looking
for expert sources.

When PR expert Susan Young asked me to contribute my best idea for
a blog post she was writing called “10 PR stars reveal secrets for
social media success in 2013,” here’s how I responded:

“Recycle your content, create it in multiple formats, and share it
on the social media sites. Example: Take a how-to blog post and
turn it into an MP3, and then a video (record yourself offering 3
tips from the article), and then a slideshow for LinkedIn, and then
a series of photos for a Pinterest board. Note to self: Do this in
2013 and stop creating content from scratch!”

You can read what the other nine PR stars recommended at
http://www.getinfrontcommunications.com/10-pr-stars-reveal-secrets-for-social-media-success-in-2013.php

This year, you’ll see a lot of emphasis in this newsletter and at
my blog on how to create quality content without turning everything
you produce into a major project. I’ve made a personal commitment
to blogging more often at http://www.PublicityHound.net, beefing up
my YouTube channel at http://www.youtube.com/publicityhound and
repurposing content in a variety of formats.

If you’d like to see tips or an entire webinar on a specific aspect
of creating content, drop me a line.

Interested in creating your own live webinars and then selling the
video replays as an additional revenue stream? Don’t miss the video
replay of the two-part webinar series I hosted recently on “How to
Host Webinars and Sell Them as Profitable Products.” You can order
the video replay and the bonuses, including the 20-point checklist
I use the day of the call, at
http://publicityhound.com/publicity-products/marketing-
tapes/howtohostwebinars.htm.

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3. 6 Keys to Success for Authors
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When Jack Canfield and Mark Victor Hansen received 144 rejection
letters from publishers who weren’t interested in Chicken Soup for
the Soul, they never gave up, even though their own literary agent
wasn’t bowled over by the book.

They tried a variety of tactics and eventually sold 20,000 copies
before finally landing a publisher that was willing to take the
risk. That was more than 500 million books and 47 New York Times
best-sellers ago. Today, Canfield and Hansen are among the most
successful non-fiction authors on the planet.

Canfield says he did six other things to become a best-selling
author. You can do them, too. Register for the free teleseminar at
2 or 7 p.m. Eastern Time on Thursday, Jan. 3, and listen to
Canfield explain them all.

You’ll also hear him describe exactly what kept the co-authors
moving full speed ahead as the rejection letters continued to
accumulate. Authors, if you’ve ever been rejected–by publishers,
readers, agents or others–you must hear this.

Register for the free call right now at
http://publicityhound.net/go/6-keys-to-success-2/

I’m a compensated affiliate for host Steve Harrison and I’m
promoting the call because I’m inundated with calls from frustrated
authors who write books with no guidance from the experts, and then
are stuck with crummy books they can’t sell.

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4. Hound Video of the Week
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Check out this dog’s eyes as he stands before a plate of cupcakes:

http://www.youtube.com/watch?v=iTuOr2vlC-c&feature=
player_embedded

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few good
laughs: http://publicityhound.com/dogjokebook/