The Publicity Hound’s
Tips of the Week
Issue #695 March 2, 2013
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. 13 Items for Your LinkedIn Page
2. Where to See The Publicity Hound
3. Publicity Tips for Authors
4. Hound Video of the Week
This Weekend in the Hound House: A retired veterinarian I know
recommends feeding your dog a raw baby carrot for a healthy
treat–good for the dog’s teeth and digestive system. I offered
one to Bogie. She accepted it, grudgingly, took a bite, chewed
it, and spit it out. Sigh.
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1. 13 Items for Your LinkedIn Page
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No news item is too small for your LinkedIn Company Page.
Here are 13 ideas to get you started so you can populate your
page quickly with content before you start promoting it to the
world:
–New employees and employee promotions.
–New contracts.
–Events like open houses and classes you’re teaching.
–Press releases.
–A step-by-step guide on how to use your newest product or
service.
–A community award.
–A certification.
–Free offer on your website.
–New client or contract.
–Charitable donations.
–A visit by a celebrity or guest.
–Your participation in a trade show, conference or convention.
–New membership in a trade group, a professional association,
the local chamber of commerce or the Better Business Bureau.
I can think of at least 27 other items, and I’m offering them all
on a special cheat sheet bonus when you register for the webinar
I’m hosting with Wayne Breitbarth on Wednesday, March 13, on “How
to Use LinkedIn Company Pages and Ads to Attract an Audience,
Promote Your Heart Out and Help Them Buy.” Register at
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2. Where to See The Publicity Hound
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If you live in or near one of these cities, email me for details
on exact dates when I’ll be visiting. Here’s where I’m headed:
–To New Orleans in April.
–To Chicago in April.
–To Denver in May.
–To Columbus, Ohio, in June.
–To Norfolk, Va., in August.
Book me for a speaking engagement or consulting assignment and
save on travel costs. I love Meetup groups, by the way! If you’re
the administrator for a group that would love to hear me speak,
or you know of a group, contact me for details. Email
http://publicityhound.com/ or call 262-284-7451.
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3. Authors, How to Get More Publicity
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Broadcasters who work in TV have a different mindset than
journalists who work for newspapers and magazines. A pitch that
works for TV might never make it past a newspaper reporter, and
vice-versa.
Understanding the journalist’s mindset and knowing how it differs
by type of media outlet will help immensely when it’s time to
pitch
a story about you, or a topic that ties into your book.
Join Steve Harrison for a free telephone seminar on Tuesday,
March 5, and discover the various media mindsets, and other
publicity strategies that really work.
You’ll hear what a “Good Morning America” producer told him is
the absolute best way to pitch his show–something very few
publicity-seekers do but which dramatically increases your
chances of getting booked.
Steve will also discuss five proven ways to create a compelling
publicity “hook” or angle.
Register for the free call at
https://m164.infusionsoft.com/go/QL20PubCall/A10011/
I’m promoting this free call as a compensated affiliate, and I
might earn a commission if you buy something from Steve’s company
down the road.
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4. Hound Video of the Week
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Here’s a potpourri of about two dozen short clips, featuring a
variety of breeds.
http://www.youtube.com/watch?v=YWteQj_q3Ro
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