The Publicity Hound’s
Tips of the Week
Issue #608 April 28, 2012
Publisher: Joan Stewart
==========================================
“Tips, Tricks and Tools for Free Publicity”
===================================
In This Issue
===================================
1. 101 Volunteer Recruitment Ideas
2. Live Remotes from a Festival
3. And at My Blog & Mobile Site…
4. Hound Video
==================================
1. 101 Volunteer Recruitment Ideas
==================================
Need volunteers for your nonprofit or community group?
–Skip the expensive ads in local newspapers and pitch a story
idea about what your group is doing. Mention that you’re
recruiting volunteers.
–Place items in local church bulletins.
–Contact local real estate agents who have their own newsletters
and ask them to include a blurb.
–Post flyers at local ethnic food stores if you need volunteers
who speak a foreign language.
–Post on Craigslist.org, Idealist.org, VolunteerMatch.org,
neighborhood listserves, AARP’s Create the Good at
http://createthegood.org/sso/required/post-opportunity Serv.gov,
and at local universities. All are free.
These ideas are on the list of 101 Volunteer Recruitment Secrets,
shared by members of the VolunteerMatch community, at
http://media.volunteermatch.org/docs/101Secrets/VolunteerMatch_10
1Secrets.pdf
Combine these tips with other strategies from Sandy Rees who was
a guest during the webinar “Failproof Publicity Tips for Cash-
strapped Nonprofits to Raise Money, Recruit Volunteers & Promote
a Worthy Cause” at
http://publicityhound.com/publicity-products/marketing-tapes/nonprofitpublicity.htm
================================
2. Live Remotes from a Festival
================================
Thanks to Publicity Hound Sophie Wajsman of Melbourne, Australia,
for piggybacking onto my idea, in Tuesday’s newsletter, to let
the local TV meteorologist know about a local special event
you’re hosting by mentioning it on his or her Facebook page.
Sophie has an even better idea:
“A few years ago, I was doing the PR for a local flower festival
and invited one of the TV stations to do their weather forecast
directly from the festival. They did, and it was very
successful…I also approached an FM radio station, popular with
the younger demographic, to do an outdoor broadcast from the
festival.”
Brilliant.
This is called a live remote, and you may or may not have to pay
for it, depending on how often it’s broadcast. This is one of the
hundreds of tips that Debra J. Schmidt and I shared during the
training tool we produced for PR pros and do-it-yourselfers on
“How to Plan & Promote Sizzling Special Events.” Learn more about
it at https://publicityhound.com/publicity/promote.html
===============================
3. At My Blog & Mobile Site…
===============================
How to write and market your book simultaneously
http://publicityhound.net/?p=11111
Promising new startup? Apply for coverage on Mashable
http://publicityhound.net/?p=11094
Dog Tweets: How authors promote each other’s books on Pinterest
http://publicityhound.net/?p=11102
4 ways to promote your retail business before you open
http://publicityhound.net/?p=11085
===============================
4. Hound Video
===============================
Thanks to Publicity Hound BL Ochman for this video about a
Mexican company that’s offering dog owners free WiFi in exchange
for a bag of poop, an idea piloted at 10 parks in Mexico City.
http://www.whatsnextblog.com/2012/04/terra-marketing-goes-to-the-dogs-as-owners-swap-poop-for-wifi/
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
Share Your Two Cents