The Publicity Hound’s Tips of the Week Issue #445 April 7, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Like Rats on a Sinking Ship 2. Google Measures Your Influence 3. Let ’em Know You Twitter 4. Before You Write a Nonfiction Book… 5. Advice… Read More
YouTube
Italian Diorama artist needs ideas to promote artwork, crafts
Susan Sogaro of Trumbull, Texas writes: I am an Italian Diorama artist, and my hand-made, three-dimensional Nativities include town scenes which have homesteads, vendors, shops and market scenes. Our art and gift shop caters to Italian art lovers in the U.S. Crafts range from the Diroamas to small travertine coasters and ceremic boxes and tiles.… Read More
Artists, don’t let ‘the bad economy’ paralyze you
I absolutely refuse to wallow in all the gloom-and-doom talk from naysayers who spend more time complaining about the bad economy, and how lousy business is, instead of doing something about it. Whether my business is good or bad (and right now, it’s very good) is more about my mindset than about plunging stock prices. … Read More
Web video is easy with free tips from Mike Stewart
Entomologist Hal Coleman of Alpharetta, Georgia has been using web video for a little more than a year to sell his exterminating services, and it gives him a huge advantage over his competitors. Let’s say a company discovers its offices are infested with cockroaches. They call Hall at North Fulton Exterminating and three other exterminators in Alpharetta and ask… Read More
Comment on popular videos with your own video comment
Here’s a clever tip from Tom Antion’s teleseminar last week on “How to Get Instant High Rankings on Google Using Short Videos.” Find very popular videos at video-sharing sites like YouTube. Then create your own video commenting on that video. Lots of people who care enough to watch the YouTube video will be curious about the comments,… Read More
YouTube video creators: Provide written content, too
Publicity Hound Meryl K. Evans reminds us not to use YouTube or podcasting as a replacement for any written content we currently provide. “If you do, you could neglect a small but important audience– those with disabilities. The deaf, like me, can’t follow the video unless it’s obvious from visuals. “The blind miss out on visual cues.”… Read More
How to sell 15,000 CDs in 18 months
My friend Bob Baker, an expert at marketing for musicians, created this neat YouTube video about how singer-songwriter Terry Prince, at left, has sold 15,000 CDs in only 18 months. Prince, shown in this video playing keyboards on the Santa Monica Pier, says his strategy is simple: go where the people are. He’s a busker, someone who does live… Read More
Website for young designers needs promotion ideas
Rebecca Witek of Buffalo Grove, Illinois writes: I created a website for young designers that focuses on the soon-to-be or newly graduated. I was in their shoes not too long ago, and I’ve realized as a graphic designer that it’s important to understand and learn skills that compliment their creative talents such as marketing, networking, public relations… Read More
How to market a YouTube campaign
Somebody here at the “Unconference” asked Shel Holtz how to market a video like the Dove video I wrote about earlier today so that it creates a deafening buzz online. He didn’t know all the details but said they paid to have it on YouTube’s homepage. He also wasn’t sure if they did a blogger outreach campaign. But… Read More
Social media: How to measure your marketing efforts
Shel Holtz is moderating the afternoon brainstorming session at Ragan’s “Unconference” in Chicago and we’re talking about how to measure whether social media marketing efforts is effective. Some ideas we’re discussing: –Use social media to drive traffic to your website, then capture email addresses and start building an opt-in list of people who have given you… Read More