The Publicity Hound’s Tips of the Week Issue #707 April 16, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Tips for Accurate Coverage 2. YouTube Allows Live Links 3. BlogTalkRadio: Resource or Ripoff? 4. Hound Video of the Week This Week in the Hound House:… Read More
YouTube
Grim News for Traditional Media
The Publicity Hound’s Tips of the Week Issue #700 March 19, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Grim News for Traditional Media 2. Dominate YouTube in Your Niche 3. Print vs. Broadcast Interviews 4. Hound Videos of the Week This Week in the… Read More
Blog content in short supply? 9 ideas for bloggers
If you’re new to blogging, or you’ve been blogging for awhile but sometimes find yourself struggling for something to write about, here are nine ideas to get you writing quickly: 1. Take a poll. Using a free tool like Survey Monkey, you can poll your readers on a fun, controversial or hot topic. You will, of course,… Read More
‘Feed Me Bubbe,’ a kosher cooking show, wants publicity ideas
Avrom Honig writes: “My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention. “Of course, we’d like to receive more. Can your Hounds recommend the best ways to pitch a story about the show to the big food… Read More
Financial advisors, use WJS section to market yourself
I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More
Like Rats on a Sinking Ship
The Publicity Hound’s Tips of the Week Issue #445 April 7, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Like Rats on a Sinking Ship 2. Google Measures Your Influence 3. Let ’em Know You Twitter 4. Before You Write a Nonfiction Book… 5. Advice… Read More
Italian Diorama artist needs ideas to promote artwork, crafts
Susan Sogaro of Trumbull, Texas writes: I am an Italian Diorama artist, and my hand-made, three-dimensional Nativities include town scenes which have homesteads, vendors, shops and market scenes. Our art and gift shop caters to Italian art lovers in the U.S. Crafts range from the Diroamas to small travertine coasters and ceremic boxes and tiles.… Read More
Artists, don’t let ‘the bad economy’ paralyze you
I absolutely refuse to wallow in all the gloom-and-doom talk from naysayers who spend more time complaining about the bad economy, and how lousy business is, instead of doing something about it. Whether my business is good or bad (and right now, it’s very good) is more about my mindset than about plunging stock prices. … Read More
How to market a YouTube campaign
Somebody here at the “Unconference” asked Shel Holtz how to market a video like the Dove video I wrote about earlier today so that it creates a deafening buzz online. He didn’t know all the details but said they paid to have it on YouTube’s homepage. He also wasn’t sure if they did a blogger outreach campaign. But… Read More
Video-sharing websites go beyond YouTube
YouTube isn’t the only video-sharing website. Check out these 10 others, courtesy of Sree Sreenivasan, at left, technology reporter for WNBC.com and WNBC-TV in New York City. He also teaches journalism at Columbia University. Using video in your press releases is a very effective way to promote your business, or your product, service, cause or issue. It’s… Read More