The Publicity Hound’s Tips of the Week Issue #707 April 16, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Tips for Accurate Coverage 2. YouTube Allows Live Links 3. BlogTalkRadio: Resource or Ripoff? 4. Hound Video of the Week This Week in the Hound House:… Read More
YouTube
Grim News for Traditional Media
The Publicity Hound’s Tips of the Week Issue #700 March 19, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Grim News for Traditional Media 2. Dominate YouTube in Your Niche 3. Print vs. Broadcast Interviews 4. Hound Videos of the Week This Week in the… Read More
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That’s why I have my own YouTube channel. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top… Read More
13 ways to cross-promote on social media sites
If you’re like me, you sometimes spend so much time and effort trying to understand the minutiae on a site like Facebook, that you forget to let your regular customers know where to find you there. Here are 13 ways to create a trail of digital bread crumbs that will let your friends, followers and… Read More
9 ways to spy on your competitors online
Writer Ed Davis asked me to pass along tips on how coffee shops can do competitive intelligence online, for an article in Specialty Coffee Retailer Magazine. These tips work just as well for any retailer selling online or offline, or anyone who wants to spy on their competitors, or any Publicity Hound who wants more publicity than… Read More
How to turn a Golf Digest article into more publicity
When you land a big story in a magazine, it’s all too easy to become giddy with excitement, and miss doing the hard work necessary to “publicize the publicity” and turn one media hit into what can become multiple hits. Larry Jacobs reminded me of that a few days ago when he participated in the teleseminar… Read More
Everything you do online—good and bad—is publicity
Everything you say online reflects on your reputation. By Phyllis Zimbler Miller Guest Blogger Everything you do online, from writing a book review on Amazon to leaving a comment on someone’s blog post, is publicity for you, your brand and your business. If you manage this online publicity well, you should be receiving positive… Read More
Blog content in short supply? 9 ideas for bloggers
If you’re new to blogging, or you’ve been blogging for awhile but sometimes find yourself struggling for something to write about, here are nine ideas to get you writing quickly: 1. Take a poll. Using a free tool like Survey Monkey, you can poll your readers on a fun, controversial or hot topic. You will, of course,… Read More
‘Feed Me Bubbe,’ a kosher cooking show, wants publicity ideas
Avrom Honig writes: “My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention. “Of course, we’d like to receive more. Can your Hounds recommend the best ways to pitch a story about the show to the big food… Read More
Financial advisors, use WJS section to market yourself
I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More