If you do business in your own community, start participating on Yelp, the popular social media site that helps people share the best (and worst) of businesses like dentists, hair stylists and car mechanics. If you’re a PR person whose clients are small business owners, incorporate this site into a publicity or marketing campaign. But… Read More
yelp
LinkedIn lets users recommend products
Starting this week, LinkedIn is offering its more than 80 million members a chance to recommend products and services on other companies’ Company Pages, under the Product tab. The new feature includes only 40 large companies like Hewlett-Packard, Microsoft, Dell, JetBlue, AT&T, Citibank and Volkswagen. But LinkedIn will expand it to include all companies and small businesses during… Read More
7 things that can kill your event before it begins
Whether you’re sponsoring a live or virtual event, make sure you’ve covered the bases long before the big day arrives or you’ll be facing poor attendance, empty seats and a boss who’ll want a good explanation. Here are seven problems that can kill your event, despite a more-than-adequate budget and a group of enthusiastic volunteers.… Read More
5 ways to use social media sites to promote your events
By Joan Stewart The next time you sponsor a live or a virtual event, don’t forget all the ways you can use social media sites to promote them. Here are five, which I’ll discuss in more detail when I present the webinar “50+ Places Online to Promote Your Live & Virtual Events to Reach Your… Read More