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Publicity Hound Archives

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11 ways for small business to use Yelp, respond to bad reviews

If you do business in your own community, start participating on Yelp, the popular social media site that helps people share the best (and worst) of businesses like dentists, hair stylists and car mechanics. If you’re a  PR person whose clients are small business owners, incorporate this site into a publicity or marketing campaign. But… Read More

7 things that can kill your event before it begins

Whether you’re sponsoring a live or virtual event, make sure you’ve covered the bases long before the big day arrives or you’ll be facing poor attendance, empty seats and a boss who’ll want a good explanation. Here are seven problems that can kill your event, despite a more-than-adequate budget and  a group of enthusiastic volunteers.… Read More

5 ways to use social media sites to promote your events

By Joan Stewart The next time you sponsor a live or a virtual event, don’t forget all the ways you can use social media sites to promote them. Here are five, which I’ll discuss in more detail when I present the webinar “50+ Places Online to Promote Your Live &  Virtual Events to Reach Your… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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