The Publicity Hound’s Tips of the Week Issue #658 Oct. 23, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Yelp Flags Phony Reviews 2. Promote Your Facebook Page 3. Free Site Lists Your Webinars 4. Hound Video of the Week This Week in the Hound… Read More
yelp
7 reasons hotels should respond to bad reviews
That nasty review of your hotel isn’t as bad as the one above, but they still gave you only one star because they found mold on the walls in the bathroom. Or the drunks in the next room carried on all night. Or the surly waitress in your restaurant smelled like cigarette smoke. When you get… Read More
Dog Tweets—Why buying email lists is always a bad idea.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why buying email lists is always a bad idea. http://ow.ly/b5es1 Bloggers: If your readers are leaving your blog, vowing never to return again, this could be why. http://ow.ly/b4zlY Even non-geeks with no artistic talent… Read More
4 ways to promote your retail business before you open
UPDATE on Feb. 22, 2017: If you’re a store owner selling goods online, or a company offering their services, understanding your consumer’s behavior within a digital landscape is pivotal. You have to familiarize yourself with the various online channels, programs and software. See 19 Experts Share Ecommerce Digital Marketing Tips. This guest post is written… Read More
Doing business locally? Share your blog at Patch.com
At the winter farmer’s market in my town, I ran into my local editor for Patch.com, the uber-local website that’s giving Publicity Hounds yet another outlet for their press releases, photos and local news. Lyssa Beyer and Matt Schroeder, her associate regional editor, were stopping shoppers and asking if they knew about Patch, which operrates in 22 states in the… Read More
7 reasons to embrace nasty comments at your blog
If you blog and moderate your comments, how many times do you automatically delete the nasty ones, instead of just approving them? Do you delete comments you don’t like from your Facebook profile or Facebook page? How many times have you heard a retailer bellyaching that they don’t want a profile on Yelp, because somebody… Read More
How long before we’re branded, like cattle, with a “reputation score”?
If you’re on Twitter, Twitter has assigned you a “reputation score.” It has a system in place to gauge who you follow and who the people you follow follow. It uses that information to suggest the “Who to Follow” avatars in the right-hand column of your profile. So far, your score is still a secret. … Read More
6 ways to promote your retail business before you open
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don’t shy away from publicity. Here six ways to promote your retail business before you open. Display a large banner or sign outside your building letting people know you’ll… Read More
EveryBlock: Another uber-local site for community news
Here’s another hyperlocal website to add to your publicity toolbox: EveryBlock, perfect for publicizing local news in bigger cities, and also for finding other local blogs and media outlets you might not know about. MSNBC.com bought it in 2009 and unveiled the new version yesterday. It operates in 16 cities mostly on the east and west… Read More
Videos: How 2 businesses deal with bad reviews on Yelp
Last week, I wrote about 11 ways to use Yelp and respond to bad reviews. I just came across these two videos from business owners on Yelp who explain how they handle bad reviews. Jeff D., who owns a wine and cheese shop in San Francisco, explains it here: Here’s what Frank and Paul, auto… Read More