The Publicity Hound’s Tips of the Week
– Issue #1215 April 17, 2018
- Super Tip for More Speaking Gigs
- How Crappy Book Covers Hurt Publicity
- Write Headlines for 3 Audiences
- Hound Video of the Week
Writing Headlines
6 Killer Headline Formulas
The Publicity Hound’s Tips of the Week
– Issue #1199 Feb. 20, 2018
- 6 Killer Headline Formulas
- Free Book Marketing Tips Saturday
- 10 Ways to Get Referrals
- Hound Video of the Week
Don’t Forget Who You Pitched
Free Tool Makes Explainer Videos
How Copywriting Skills Can Turn Publicity into Profits
It’s called the Zeigarnik Principle, and if you know how to use it, it can help you get publicity and turn all that promotion into profits. It’s named after Bluma Zeigarnik, the Russian psychiatrist and psychologist who concluded that the human mind cannot stand unfulfilled curiosity. The best sales copywriters love this principle, because it… Read More
New Trend: A Big Butt
How a sink of dirty dishwater sparks my creativity
When I can’t think of a clever idea for an article that’s due tomorrow, and my brain is stuck in neutral, I leave the office in my home and head for the kitchen. I squirt Palmolive into the sink and fill it with hot water. Then I reach for my scrub brush and start working.… Read More
How to Make Your Pet a Celebrity
Issue #846 Aug. 26, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue How to Make Your Pet a Celebrity A Fun, Hip “About Us” Page Pitch the Struggle Hound Video of the Week This Week in the Hound House: When I see someone whose leg or arm is in… Read More
3 conspicuous things that are strangling your PR campaign
I’ve been running my own PR business for over 15 years, and not a week goes by that a potential client doesn’t come along and say, “PR just doesn’t work for us. Why should I invest more time and money when we’re not getting a single phone call from the media, or seeing any decent,… Read More
Powerful, Proven Headlines: Webinar Today
Issue #762 Oct. 26, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Powerful, Proven Headlines: Webinar Today Danger: Guest Blog Post Links Lots of Help for My Slogan Hound Video of the Week This Weekend in the Hound House: My friend, who has taken several cruises, says she can… Read More