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Writing Articles
Experts, flaunt your expertise in articles
There’s an interesting discussion under way at Chris Knight’s blog at EzineArticles.com about how far experts should go to flaunt their expertise in articles they’re writing. You’ll see my comment there. I said that I don’t hesitate to let the world know I’m an expert. In fact, the positioning statement on the homepage at my website begins: “Publicity… Read More
Public relations firms: Use newspaper column to promote yourself
Attention PR people at agencies large and small, and sole practitioners who need more clients. Writing a column for your local newspaper is a fabulous way of demonstrating your expertise. Land a gig as a regular columnist and it’s akin to being anointed by the publishing company. That’s what happened to PR practitioner Nancy Juetten who’s writing a… Read More
WALK! magazine needs copy, photos for winter gift guide
Cindi Leerman of WALK! Magazine writes: I am the editor/publisher/owner of WALK! Magazine, a new quarterly publication. I’m planning a gift giving guide for the Winter issue. However, I have no idea how to get submissions or who to contact. Athletic stores? Walking clubs? Readers? Manufacturers? Any suggestions you can offer would be appreciated! Cindi Leeman… Read More
Write articles in pairs to attract more readers
Chris Knight of EzineArticles.com, the granddaddy of article directories, says article authors should write articles in pairs to pull more readers. “Immediately below each article is a list of recently submitted articles in the same category,” he says. “If the reader of your current article didn’t find what they were looking for and they didn’t click on your… Read More
A bra that deflects bullets? Details, please
Reporters are taught from Day One to always get pertinent details. Like the name of the cat that died in a housefire. Or the height of the basketball star who hit his head on the top of a doorway and had a concussion. This amusing post by the Poynter Institute titled “Get the name of that bra” reminds us of… Read More
Article directories abound: Post to sites with a Google page ranking of 4 or higher
Rik Feeney of GymnasticsTrainingTips.com asks this question about posting article online: “What experience do you have with article submission sites? Are they worth the time and effort? I recently received info from this site and it intrigued me, but then I thought to myself, “What would Joan Stewart do?” The Publicity Hound says: There are lots… Read More
Archiving news clips: How do you manage this?
Publicist Kathi Petersen of Asheville North Carolina writes: “I am wondering how other publicists archive their news clippings. I am surrounded by newspapers and magazines that I cannot bear to toss, though the professional organizer I hired questions the importance of keeping one’s news clips. “I insisted to her that showing a prospective client an… Read More
Tip sheets explain how to avoid summer injuries
While everyone else was attending parades and picnics yesterday, I spent seven hours on Memorial Day cleaning out my perennial gardens. Dressed in shorts and a sleeveless shirt, I ended up with a sunburn so bad that it feels like my shoulders are on fire. Silly me for forgetting to slather on the sunscreen. I’ll bet… Read More
Golf stories about caddies, dads, granddads wanted for golf book
BlueStreak Publishing, which recently published the book, “Lifelong Looper–The Story of a Caddie Legend” by Cindy O’Krepki, is compiling short, heartwarming stories about golf, caddies, fathers or grandfathers for future books and is especially interested in ordinary people doing extraordinary things. Stories should be non-fiction, from 300-1,200 words. You may submit more than one story.… Read More