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Publicity Hound Archives

Writing Articles

Freelancers, journalists can connect on Reporterist.com

Typical problem for freelancers: When they pitch an article to an editor, they must wait to hear back from that editor before they can pitch elsewhere. But a response can take days and maybe even weeks. Typical problem for editors: With staff cutbacks, they’re relying on good freelancers more than ever.  And timeliness is still an issue. Some… Read More

EzineArticles.com rejecting articles for keyword abuse

If you’re writing articles for EzineArticles.com, the big article directory sites, don’t try to trick the search engines. The website is cracking down on keyword abuse and rejecting thousands of articles by writers, many of whom are trying to beat the system.  Writers abuse keywords when they repeat them over and over again in the same article,… Read More

New mom asks, ‘Where do we put the baby?’

PR Week editor Julia Hood, who gave birth to a boy about three months ago, asks that question in her column in the Jan. 28 issue. “The truth is that much of the marketing world, whether targeting the hip moms or ‘Moms like me,’ do not effectively answer the basic question of what the hell to… Read More

Find a writer with free classified ads

If you’re looking for a freelance writer writer for your press releases, articles, a bio for your media kit, or anything else, Angela Adair-Hoy offers free classified ads in her excellent ezine, WritersWeekly.com. Send her an email and let her know what you need. Her ezine is one of the few I stop to read, no matter… Read More

Learn 5 legal issues for online businesses

If you write articles, create information products, blog or create, publish and distribute any kind of content online, you must know how to protect yourself from the scoundrels who might be tempted to steal your content.    My colleagues, Denise Wakeman and Patsi Krakoff, aka The Blog Squad, are presenting a teleseminar on legal issues affecting online professionals. You… Read More

Salon’s letter to the editor is better than an article

Have you ever picked up the local newspaper and read a glowing story about one of your competitors? And told yourself that the reporter could just as well have written the story about you? Lots of Publicity Hounds have.  They throw away their newspapers, and then stomp off grumbling and groaning that their day has… Read More

Social media: How to measure your marketing efforts

Shel Holtz is moderating the afternoon brainstorming session at Ragan’s “Unconference” in Chicago and we’re talking about how to measure whether social media marketing efforts is effective. Some ideas we’re discussing: –Use social media to drive traffic to your website, then capture email addresses and start building an opt-in list of people who have given you… Read More

Writing articles? Know how to negotiate with publishers

If you’re writing articles for newspapers, magazines and other publications, make sure you understand rights, reprints and other legal issues that can trip you up later. Michelle Nightengale of BookdSolidSuccessTips.com emailed me a question about this topic. She wanted to know if she maintains the copyright to an article she has already written for a publication and if… Read More

EzineArticles.com adds 27 niche categories

EzineArticles.com, the granddaddy articles directory, has added 27 niche categories for your articles. The niches are within these more general categories: Arts & Entertainment Business Computers and Technology Finance Health and Fitness Home Improvement Home and Family Internet and Business Onine Legal Real Estate Recreation and Sports Relationships Self-improvement Shopping and Product Reviews Travel and Leisure… Read More

Virtual assistant can relieve you of publicity grunt work

The image at left accurately portrays what my life was like before I hired Chris Buffaloe of Serenty VA Services as my virtual assistant. She relieves me of tiresome grunt work that sucks energy from me. That frees me up to think more creatively and create multiple streams of income. If you’re frustrated that you don’t… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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