Writing Articles

White Papers teleclass tomorrow night

Back in the old days, White Papers read more like PhD dissertations: voluminous documents with highfalutin’ language, long paragraphs and big words with lots of syllables. Somewhere along the way, smart marketers discovered that White Papers needed a makeover. Slimmed down and spruced up, White Papers are now one of the hottest marketing tools, used for generating publicity as well as new leads.… Read More

Writing articles? Think marketing, not just writing

The next time you write an article, spend at least as much time figuring out how you will use it to market your products and services as you do wordsmithing. There’s an interesting conversation at Chris Knight’s blog about how some article writers mistakenly think the writing is more important. Chris says: “Take a fresh look at your… Read More

Need a proofreader? I found a great one

I write so much copy, that I could keep a proofreader busy 24 hours a day. I seldom use proofreaders. But I found one who did a fabulous job reviewing my sales page for Publicity Hound University, my new training course for assistants, virtual assistants and summer interns. She’s Philippa Jarecki, at left, of AwaywithWords.ca, and… Read More

Journalist’s toolbox: Take a peek inside

Journalists use all kinds of interesting tools to research and write their stories. Smart Publicity Hounds should be curious enough to know what they are. Who knows? You might even be able to use some of them when you’re writing your own articles, or crafting a pitch. Check out the Journalist’s Toolbox, a helpful website… Read More

Pet experts: EzineArticles.com wants your articles

Attention veterinarians, zookeepers, pet store owners, pet sitters, horse breeders, dog trainers, bird-watchers, cat fanciers, fish experts and even those of you who dig creepy-crawly critters like reptiles and amphibians. EzineArticles.com has just created a new “pets” category for your articles. “Pets” used to be a sub-category of “Home & Family,” but there’s so much interest in pets that… Read More

Newspaper & magazine columnists, don’t be greedy

A woman who writes a free weekly column for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online service. “Additionally, in return for the publicity and traffic, I’m carried in about… Read More

Article writing: How to shave minutes off this task

Chris Knight of EzineArticles.com has a great strategy for shaving time off the task of writing an article and distributing it to an online article directory like his. It’s called The Stopwatch Strategy. Chris explains: “Get yourself an inexpensive stopwatch or desk clock. Become aware of your article writing baseline by simply timing how long… Read More

PR copywriters: SEO is a great career opportunity

One of the best ways that press release writers and PR people can move ahead, and make more money, is by learning how to write releases not only for humans, but for the search engine spiders. Here’s what Greg Jarboe of SEO-PR, an expert at doing just that, says in this article: “Learning how to use top… Read More

Food writers: 10 tips to make your job easier

Food writing isn’t the glamour job everybody thinks it is. That’s why I love the practical tips from food writer Melissa Bradley Diskin on how food writers, restaurant reviewers, bloggers and hospitality reporters who write about food can make their jobs easier. If you’re dying to write about food, either as a freelance food writer or a staff… Read More