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Publicity Hound Archives

Writing Articles

Learn 5 legal issues for online businesses

If you write articles, create information products, blog or create, publish and distribute any kind of content online, you must know how to protect yourself from the scoundrels who might be tempted to steal your content.    My colleagues, Denise Wakeman and Patsi Krakoff, aka The Blog Squad, are presenting a teleseminar on legal issues affecting online professionals. You… Read More

Salon’s letter to the editor is better than an article

Have you ever picked up the local newspaper and read a glowing story about one of your competitors? And told yourself that the reporter could just as well have written the story about you? Lots of Publicity Hounds have.  They throw away their newspapers, and then stomp off grumbling and groaning that their day has… Read More

Social media: How to measure your marketing efforts

Shel Holtz is moderating the afternoon brainstorming session at Ragan’s “Unconference” in Chicago and we’re talking about how to measure whether social media marketing efforts is effective. Some ideas we’re discussing: –Use social media to drive traffic to your website, then capture email addresses and start building an opt-in list of people who have given you… Read More

Writing articles? Know how to negotiate with publishers

If you’re writing articles for newspapers, magazines and other publications, make sure you understand rights, reprints and other legal issues that can trip you up later. Michelle Nightengale of BookdSolidSuccessTips.com emailed me a question about this topic. She wanted to know if she maintains the copyright to an article she has already written for a publication and if… Read More

EzineArticles.com adds 27 niche categories

EzineArticles.com, the granddaddy articles directory, has added 27 niche categories for your articles. The niches are within these more general categories: Arts & Entertainment Business Computers and Technology Finance Health and Fitness Home Improvement Home and Family Internet and Business Onine Legal Real Estate Recreation and Sports Relationships Self-improvement Shopping and Product Reviews Travel and Leisure… Read More

Virtual assistant can relieve you of publicity grunt work

The image at left accurately portrays what my life was like before I hired Chris Buffaloe of Serenty VA Services as my virtual assistant. She relieves me of tiresome grunt work that sucks energy from me. That frees me up to think more creatively and create multiple streams of income. If you’re frustrated that you don’t… Read More

What you can learn from a puppy

We brought home our new puppy six days ago. Her name is Bogie, and you can see her here. The little 11-week-old purebred German Shorthaired Pointer is the love of our lives. Bill is in charge of training her because she’ll be his hunting companion. I’m trying to play catch-up by devouring the book “Training in No Time,” written by… Read More

Attract more clients with these 6 strategies

During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you’ll get. Also, start posting comments at blogs written for the same target… Read More

WomenEntrepreneur.com needs website content

WomenEntrepreneur.com, which launched May 1, is looking for content for its website, which discusses all facets of entrepreneurship, work/life balance and success. Read more about what they need and how to pitch in this article from “The Navigator” newsletter.

Get organized with Organize magazine

If you sell a product or service that helps people get or stay organized, a new magazine might be the perfect place for your news. Organize magazine, published for slobs like me, recently hit the newsstands. Editor Joyce Doreny, a professional organizer, says the magazine is for “doable organization projects for real people with real lives.” The magazine… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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