This guest post is written by Lior Levin, a marketing consultant for a company that offers to-do list tool applications for individuals and businesses, and who also consults at a psd to html company. * * * Whether you maintain a blog or develop user-friendly content for business websites, every writer fears getting… Read More
Writing Articles
Publicity lessons from a first-place speech on farts
When sixth-grader Sophie Paterson of New Zealand announced that farting was the topic of her speech during a speech competition last fall, the audience snapped to attention. With her younger brother, Ben, nearby, ready to hold up diagrams that further explained her topic, Sophie launched into her speech: Hi. Today I’m going to talk… Read More
Dog Tweets: Write killer headlines using this clever trick
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to write irresistible blog intros. http://ow.ly/8Em6E Chicago Tribune Offers Sunday Book Review Section for $99 a year. http://ow.ly/8FRZM Facebook timeline becoming mandatory for all users. (Ugh.) http://ow.ly/8HvgH 4 Simple Steps to a Facebook… Read More
Nice year-end gift for your clients and more tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo How to Use Great Testimonials, Once You Get Them.… Read More
Fast Company tips and other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @PublicityHound on Twitter. Twitter and Facebook tips for food trucks. http://ow.ly/7MOeO RT@mysurveyexpert #foodtrucks Are women in PR just grown up “mean girls”? Weigh in athttp://ow.ly/7LXGe Want a story in Fast Company? Writer says you must answer these 4 questions first: http://ow.ly/7LaI1 How to… Read More
Cool PR finds & other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to improve your Facebook marketing for the holidays http://ow.ly/7DjbU 50 tools that can help you write http://ow.ly/7BtSv The care and feeding of the press: Super tips from the… Read More
Nonprofit Marketing Tip: Explain all 9 ways people can donate
Does your nonprofit tell visitors at your website all the ways they can donate? During the webinar I hosted yesterday on nonprofit marketing, PR and publicity with nonprofit marketing expert Sandy Rees, one of the participants asked if she should include a “Donate” button on every page of her agency’s website. Uh, of course, we… Read More
Write killer headlines: 102 fill-in-the-blank formulas
The next time you’re struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you’ve got a killer headline. It’s courtesy of blogger Chris Garrett,… Read More
Inventory clearance on CDs, transcripts, booklets
Information products can become out of date so quickly, particularly those dealing with social media sites or any type of technology. For that reason, I’m cleaning out my massive inventory and practically giving away more than 20 titles. CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets on employee recruitment and retention, regularly… Read More
Why statistics can be your greatest PR ally–or enemy
This month’s guest blogger is Brad Phillips, the author of the Mr. Media Training Blog, which offers daily media and presentation training tips. His firm, Phillips Media Relations, specializes in media and presentation training. By Brad Phillips Guest Blogger If you’re of a certain age, you probably remember those old television commercials for… Read More