Writing Articles

Write punchy headlines using this free, easy tool

You’re reading this right now because the headline at the top did exactly what I wanted you to do, thanks to a free tool I discovered that helps me write punchier headlines. It’s the Emotional Marketing Value Headline Analyzer and it tells me, within seconds, how well my headline or email subject line appeals to your… Read More

Dog Tweets–Here’s what “off the record” really means when interviewing with a journalist

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Here’s what “off the record” really means when interviewing with a journalist. This is an interesting topic for a presentation! Here are three ProfNet experts who answer all your questions about the… Read More

Do expert authors need to know this list of 100 words?

The editorial team at EzineArticles.com has published a fascinating and controversial infographic that includes 100 Words Every Expert Author Should Know. I’m curious about what you think about this list. Would you use words on this list in your writing if you didn’t know what they meant and first had to look up… Read More

Headline Writing Tip: Keywords Beat Clever Every Time

I only thought I understood the importance of using keywords in headlines, articles, blog posts and website copy so the search engines could find them. It wasn’t until I took Jeff Johnson’s “TubeTraffic Secrets” course that the light bulb went on: sometimes one or even two keyword phrases in a headline aren’t good enough. This… Read More

Dog Tweets—10 places you can’t afford to publish mediocre marketing copy

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 places you can’t afford to publish mediocre marketing copy.Use actionable words at the beginning of your meta description, like “Read,” “Discover,” and “Learn,” and explain what’s in it for the reader if they… Read More

Ask anyone you’re interviewing this killer question

You don’t have to be a headhunter to ask probing questions that reveal somebody’s true grit, talent and tenacity. Here’s one from Lou Adler, a headhunter and author of the books Hire With Your Head and The Essential Guide for Hiring and Getting Hired: “What single project or task would you consider your most significant… Read More

Dog Tweets—10 ways to build authority as an online writer

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 ways to build authority as an online writer. [PR peeps: Share with your clients.] Don’t copycat other writers. But you can build influence by using writing techniques that influential writers use. When press releases… Read More

How to write a bio that’s fun and intriguing

This is the latest tip in a series of “50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * Some of the most interesting people I know write… Read More

Dog Tweets—9 Phrases We Should Stop Seeing in Tech Journalism

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 9 Phrases We Should Stop Seeing in Tech Journalism. http://ow.ly/bpThq What 3 online newsrooms for mega-big brands are teaching even us little guy show to do very well. http://ow.ly/bqoU0 5 ways journalists can use… Read More