If you write articles for print or online publications, here are three reasons why you should keep track of who’s using them. –You want to thank the editors and start establishing a relationship with them. –You want to add their names to your media database and continue submitting articles as often as you can. –You… Read More
Writing Articles
Go out with a bang and write your own obit
True Publicity Hounds take every opportunity to build the buzz and keep it humming, even long after they’re gone. How? By writing their own obituaries. Check out this article in Newsweek magazine on an emerging trend–writing your own obit.
Submit online articles to pull website traffic
Once a month, small-business marketing expert Sharron Senter writes a how-to article that helps small businesses tackle a problem. She submits it to up to 30 different portals. A portal is a launching pad of sorts that helps consumers find destination and commerce sites. Search engine websites you are familiar with such as Google, Yahoo!,… Read More
Write a thumbnail bio for the end of your articles
While en route to a speaking engagement, I found a page in Airtran Airways’ in-flight magazine that’s a great lesson on how to write thumbnail bios. These are one- or two-sentence bios that you can tack onto the end of articles you write for other publications, along with your contact information such as an email… Read More
“Savvy Senior” columnist self-syndicates
Every so often, an excited Publicity Hound writes to tell me about a terrific idea for a column they want to write and sell to one of the big news syndicates so they can become rich and famous like Dear Abby, Ann Landers, Mike Royko and hundreds of others. Not so fast, I tell them.… Read More
Tips for submitting articles online, offline
If you’re submitting articles for online publications, don’t make the mistake of thinking you should follow the same rules you follow for getting articles published offline. Or you’ll blow your chances of ever getting them distributed on the Internet. Here are three major differences: –If you want something published in a print publication, you should… Read More
How to promote a computer security company
Doug Baker of Tucson, Arizona wanted to know how to promote his network security services to local CEOs without making their MIS directors angry. From Susan Hammond of Calgary, Alberta, Canada: “Write an article about network security concerns in the paper or local business magazines, painting the IT guys as the heroes, able to plug… Read More
Beware of greedy editors that offer nothing for articles
If you write articles for print and online publications, don’t get trapped by greedy editors who demand exclusive rights to an article but aren’t willing to offer anything in return. If you give an article to a big-name publication that wants exclusive rights, you can’t offer the same article to anyone else. So you might… Read More
Do you know copyright law? Take this quiz
If you write articles for print or online publications to position yourself as an expert, pay attention. It’s time to find out if you know what you’re doing when it comes to legal issues like copyright, or if you’re just pretending. Are the following scenarios true or false? –Cosmopolitan magazine prints an article written by… Read More
Wanted: Your 7 tips
If you’ve wanted to submit how-to articles to various websites, but you haven’t had the time, here’s a shortcut that’s so easy, you’ll be ashamed to make excuses. The website is called Top7Business, a business-focused article site that only accepts articles in what I call a “tip sheet” format. The formula is simple: –A title… Read More