The February 2006 issue of Senior Market Advisor magazine includes an article headlined “Get Noticed,” which includes tips from The Publicity Hound and other experts on how to spread the word about your company. It includes a topic that I want to warn you about: mass-produced “columns” or articles, usually written by a big company’s… Read More
Writing Articles
Firm absent from ‘Small PR Firm of the Year’ list fights back with letter to the editor
I posted an item earlier this week about how to fight bias in the media, and one of my tips was to write a letter to the editor of publications you think have treated you unfairly. This morning, I came across a perfect example while reading the Jan. 30 issue of PR Week. Ronn Torossian, president and CEO of… Read More
Hospitality Briefings wants articles
Hospitality Briefings ezine wants articles of 500 to 1,000 words that explore and affect the entire hospitality industry, from hotels and resorts to meeting planning and travel. The ezine goes to 30,000 readers, so you’ll get great exposure, and they’ll even use your company logo and contact information. A content team reviews proposals and evaluates… Read More
Human Capital magazine, “Between the Lines” ezine want your pitches
–The publishers of Human Capital magazine are looking for “lessons learned” stories about your employee recognition programs. For example, what worked and what didn’t? What were positive and negative employee reactions? Were there any unexpected reactions? If you have been involved in a recognition program that presented challenges, email Betty Hintch, editor of Human Capital… Read More
Use briefs to create publicity for a product or service
If your product or service makes a great holiday gift, send the media a photo of it, along with a brief. During a teleseminar I conducted called “Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them,” I explained that briefs can take one of several formats. They include: –A one-page news… Read More
Create a “Top 10” list
If your company or nonprofit serves a national or international audience, here’s a great idea publicity idea you can steal. Ditto if you’re an author, speaker or consultant. One of the ideas in my ebook “How to be a Kick-butt Publicity Hound” is to create a list of the top 10 cities or states that are… Read More
Another website wants your articles
Add to your media database yet another ezine article directory. You’ll find it at Smartads Article99.com. You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search-engine ranking because your articles will be picked up by other editors and publishers who also… Read More
Ezine article directory wants your articles
Add to your media database yet another ezine article directory. You’ll find it at Smartads’ Article99.com You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search engine ranking because your articles will be picked up by other editors and publishers who… Read More
Use powerful subheads on press releases and other copy
Of the five stories that appeared on the front page of today’s edition of the Milwaukee Journal Sentinel, my local newspaper, every one of them had a subhead just below the main headline. In today’s edition of the Wall Street, all four stories on Page 1 also have subheads. You’ll probably find something similar if… Read More
How to find freelancers for news releases, media kits and more in a hurry
Within the last several weeks, two projects have been driving me crazy: something I needed written very quickly, and a PDF document of an ebook that I need to update. But the Word file that I used to create the PDF was corrupted. It’s possible to edit a PDF but it’s time-consuming and it would… Read More