Don’t tell me you can’t get any publicity because all the reporters who you’ve pitched are ignoring you. Boo-hoo. That’s all the sympathy you’ll get from me. I’d rather spend my time telling you about Dick Stangl, a former client who claimed 7 column inches in the Milwaukee Journal Sentinel yesterday to brag big-time about… Read More
Writing Articles
Writing a White Paper easier than it used to be
You? Write a White Paper? A long, boring treatise that lands like a thud when you plop it on your desk? A thick report stuffed with pie charts, bar charts, graphs and industry lingo? Just the sound of it can trigger nightmares about your days writing high school term papers. Why would you want to write… Read More
Breast Cancer Wellness magazine wants your stories
How does a terminally ill breast cancer patient prepare her family for life without her? The Breast Cancer Wellness Magazine: Empowering Mind-Body-Spirit is seeking inspirational messages on this subject from families that had to go through this experience. The magazine focuses on ways to empower mind, body and spirit in each issue, as well as… Read More
Good Housekeeping articles editor blogs
Jennifer Braunschweiger, the articles editor at Good Housekeeping magazine, blogs about her life as a first-time mom at the GH Mom Blog. A tip for Hounds who want to pitch Good Housekeeping: Read her blog, then mention it when you pitch. Even betteer, start posting comments to her blog. This is an almost guaranteed way for… Read More
PR consultants can find clients by speaking, writing
When I started my business, I hit the rubber-chicken circuit, speaking to every Rotary, Kiwanis and chamber of commerce group that would listen to me. I’d drive 90 miles to Green Bay in a snowstorm to talk to six people, because those were six potential consulting clients. The first five years of my business, I… Read More
Shotgun Sports Magazine wants articles on shooting trap, clays, skeet
Shotgun Sports Magazine wants articles from or about people who shoot trap, sporting clays or skeet. See the writers guidelines (left column) at their website. Articles about hunting aren’t being accepted yet. Submit manuscripts to Linda Martin, Production Coordinator, Shotgun Sports Magazine, P.O. Box 6810, Auburn, CA 95604 or email them to her.
NPR’s ‘This I Believe’ wants essays about your core values
If you’re struggling to come up with a story idea, or your pitches keep bombing, and you live in the U.S., this tip is for you. National Public Radio has a new feature called “This I Believe,” a national project that invites you to write about your core beliefs. The personal statements from listeners air… Read More
Article directories, free online press releases work hand in hand to generate publicity
I just hired someone to start submitting my many articles about free publicity to online article directories, using ArticleSubmitterPro, which makes the job easy. The same day my assistant started registering me at various sites, Publicity Hound Paulette Ensign, a.k.a. The Tips Booklet Queen, sent me this interesting thread at a discussion board about the power of submitting online… Read More
Publicity tip–Author needs people to share their good, bad stories about pay raises
Executive recruiter Norman Lieberman is writing a book on how to get a significant pay raise and wants to interview people about their experiences with raises–good or bad. “Plus, for a very select few people, I will offer to help them secure a great pay raise in return for use of their story. In order… Read More
Author resource box the most important part of submitting articles
A consulting client emailed me last week, complaining that she had spent hours submitting articles to online article directories, but they aren’t resulting in any leads. I told her to email me a sample article, and as soon as I looked at it, I spotted the problem. She had a wimpy, worthless resource box at… Read More