It’s a sad day in Publicity Land when editors have to beg people for articles they can print in their newspapers and magazines. When I spoke to a group of micro entrepreneurs last week in Milwaukee, Wisconsin, the editor and publisher of a new business magazine in Milwaukee called Magazine SOHO, was in the audience.… Read More
Writing Articles
How to Avoid Writing a Flimsy Pitch for a Guest Blog Post
If you want to pitch an idea for a guest blog post, avoid these 8 mistakes that let bloggers know you haven’t taken the time to research them or their blog.
Read more
21 Ways to Use a Free, Easy Tool for Screen-capture Video
Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training. The problem is, fancy programs like Camtasia, which I’ve been using for more than a decade, have a long learning curve because they offer so many options like fade in… Read More
How to write a bio that’s fun and intriguing
This is the latest tip in a series of “50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * Some of the most interesting people I know write… Read More
Dog Tweets—9 Phrases We Should Stop Seeing in Tech Journalism
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 9 Phrases We Should Stop Seeing in Tech Journalism. http://ow.ly/bpThq What 3 online newsrooms for mega-big brands are teaching even us little guy show to do very well. http://ow.ly/bqoU0 5 ways journalists can use… Read More
6 tips for becoming more persuasive on social media
This guest post is written by Lior Levin, a marketing consultant for a china inspection service company. He also consults for a neon sign store that offers custom outdoor neon signs. * * * By Lior Levin You may have noticed that many businesses and bloggers list the number of subscribers to their… Read More
6 Ways to Overcome a Writing Setback
This guest post is written by Lior Levin, a marketing consultant for a company that offers to-do list tool applications for individuals and businesses, and who also consults at a psd to html company. * * * Whether you maintain a blog or develop user-friendly content for business websites, every writer fears getting… Read More
Publicity lessons from a first-place speech on farts
When sixth-grader Sophie Paterson of New Zealand announced that farting was the topic of her speech during a speech competition last fall, the audience snapped to attention. With her younger brother, Ben, nearby, ready to hold up diagrams that further explained her topic, Sophie launched into her speech: Hi. Today I’m going to talk… Read More
Dog Tweets: Write killer headlines using this clever trick
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to write irresistible blog intros. http://ow.ly/8Em6E Chicago Tribune Offers Sunday Book Review Section for $99 a year. http://ow.ly/8FRZM Facebook timeline becoming mandatory for all users. (Ugh.) http://ow.ly/8HvgH 4 Simple Steps to a Facebook… Read More
Nice year-end gift for your clients and more tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Prevent the “lago effect” from dooming your CEO who tries to “help” during a crisis. http://paper.li/clayedwardspr/pr-pros-paper How Restaurants Are Using Social Media to Their Advantage. http://tinyurl.com/8xbuyuo How to Use Great Testimonials, Once You Get Them.… Read More