It’s a sad day in Publicity Land when editors have to beg people for articles they can print in their newspapers and magazines. When I spoke to a group of micro entrepreneurs last week in Milwaukee, Wisconsin, the editor and publisher of a new business magazine in Milwaukee called Magazine SOHO, was in the audience.… Read More
Writing Articles
How to Avoid Writing a Flimsy Pitch for a Guest Blog Post
If you want to pitch an idea for a guest blog post, avoid these 8 mistakes that let bloggers know you haven’t taken the time to research them or their blog.
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21 Ways to Use a Free, Easy Tool for Screen-capture Video
Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training. The problem is, fancy programs like Camtasia, which I’ve been using for more than a decade, have a long learning curve because they offer so many options like fade in… Read More
PR Writing Tip: 200 Powerful Words to Use Instead of ‘Good’
If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words. A word I catch myself using, especially when I’m in a hurry, is “good.” Thanks to Custom-Writing.org, which writes academic papers, for a helpful infographic of 200 Powerful Words to Use instead. The photo above shows… Read More
Create Content, Pitch Stories on Dealing with Election Stress
When I complained to my sister that I’ve had trouble sleeping for the last few weeks, she said almost all her Baby Boomer friends at a neighborhood party the night before reported the same problem. But it isn’t just a lack of sleep. People can’t concentrate at work. Parents are yelling at their kids. My… Read More
How to Blog for Authors and Writers: Questions and Answers
Starting an author blog for your book or writing career? Here are more than 30 FAQs about how to start and what to write about Read more
27 Places Online and Offline to Promote Your Expertise
When you attend a networking event like a Chamber of Commerce breakfast or a Meetup group, and it starts with attendees introducing themselves, do you use the word expert in your introduction? Almost no one does. And that’s a huge missed opportunity. At last month’s Publishing at Sea cruise for authors, I paid close attention… Read More
Love to Sail, Write and Edit? Here’s the Perfect Job
If I didn’t love being The Publicity Hound, and knew even a little about sailing, I’d apply for the job of assistant editor of Sailing magazine. With my background, I’d probably be in the running. And if they hired me, I could walk to work. I seldom write about job openings here, but I couldn’t… Read More
177 Ways to Market Your Blog, from 59 Experts
Too little traffic at your blog? Too few readers? Almost no comments? If you need blog marketing ideas, you can spend the rest of this year experimenting with the bundle of them at the FirstSiteGuide.com blog where 59 experts reveal their three best marketing tips. I’m thrilled to be one of the experts. Before I… Read More
Email Marketing for Authors: Your Questions Answered
Several hundred authors already have claimed my free cheat sheet on “10 Profitable Ways to Use Email to Create SuperFans Who Help You Sell Books.” After you get your cheat sheet by clicking the link above and opting in with your name and email address, you’ll receive several more emails from me that include tips… Read More